SoundID Brand Book
Brand guidelines for SoundID, intended for designers and product teams, defining logotype, Inter, a black‑anchored palette with single pop accents, imagery, and a 200‑tile 5×5 pattern library. It documents construction and usage rules for the symbol, lockups, patterns, iconography, and merch, and includes SoundID Reference sub‑brand rules, the hearing‑test UX, and calibration hardware photography
- Slide 1: Cover for the SoundID brand book presenting the identity mark
- Slide 2: Sonarworks positions itself as a music‑tech company bringing studio‑grade measurement
- Slide 3: Document outline listing the brand chapter, visual identity (logotype, colours
- Slide 4: Section opener that frames the brand chapter and the topics
- Slide 5: Sounds like a revolution
- Slide 6: Brand position that emphasizes personal, portable listening: delivering consistent
- Slide 7: Vision statement asserting that 'perfect' sound should be defined
- Slide 8: Defines core audiences: listeners who want effortless, optimal sound across
- Slide 9: Brand promise to deliver personalized audio that is optimized
- Slide 10: We are Passion seekers
- Slide 11: Defines a curious brand persona that seeks individually perfected sound
- Slide 12: Positions the brand as committed to effortless perfection: making
- Slide 13: Explains SoundID as a studio-to-user sound personalization system: referencing
- Slide 14: Section header introducing the visual identity guidelines that follow, including
- Slide 15: Summarizes five core identity elements and presents examples: the logotype
- Slide 16: Introduces the logotype subsection and prepares detailed guidance
- Slide 17: Describes the symbol as an abstraction of an 'S' combined
- Slide 18: Shows the mathematical, triangle-based grid used to construct the symbol
- Slide 19: Specifies that the symbol should only be used in pure
- Slide 20: Defines UI states for the symbol: an active state
- Slide 21: The primary lockup combines the symbol and wordmark and serves
- Slide 22: The lockup is built on a precise grid for visual
- Slide 23: The lockup must be used only in solid black
- Slide 24: Do not reproduce the full lockup smaller than 40px high
- Slide 25: Maintain a minimum clearspace equal to two-thirds of the logotype
- Slide 26: Apply the same clearspace rules when placing the logotype next
- Slide 27: Example system shows SoundID and a partner logotype separated
- Slide 28: Recommended positions (top-left, center, bottom-right) create consistent visual expression; center
- Slide 29: Incorrect uses of the logotype
- Slide 30: : type usage rules and hierarchy
- Slide 31: Inter: Light and Regular
- Slide 32: Weights: primary usage and research
- Slide 33: Color treatment for labels, headlines, body
- Slide 34: Icon glyphs included with Inter
- Slide 35: Section header introducing SoundID's color system and guidelines for applying
- Slide 36: Black foundation with pop accents
- Slide 37: Color values: RGB and Pantone
- Slide 38: Color combinations: single pop color
- Slide 39: Color balance: black base with splash
- Slide 40: Color balance example: mobile and desktop
- Slide 41: Black: default neutral canvas
- Slide 42: Colored must match UI color
- Slide 43: Don't use backgrounds that conflict with UI
- Slide 44: Introduces the imagery guidelines that establish the brand's photographic style
- Slide 45: Brand images: raw, authentic, expressive
- Slide 46: Hero image with large logo lockup
- Slide 47: Logo over portrait: high-contrast example
- Slide 48: Centered logo application on lifestyle shot
- Slide 49: Product images: matte, monochrome device styling
- Slide 50: Introduces the pattern guidelines and how geometric motifs and repeats
- Slide 51: Pattern as a visual representation of SoundID
- Slide 52: Pattern library: 200 5x5 building blocks
- Slide 53: A coloured square marks a user's SoundID
- Slide 54: Three primary pattern uses: product, images, backgrounds
- Slide 55: Extend the pattern beyond the device in product shots
- Slide 56: Use the pattern as a full-opacity overlay on images
- Slide 57: Build subtle backgrounds from combined pattern components
- Slide 58: Match pattern color to imagery in product views
- Slide 59: Pattern color treatments for different backgrounds
- Slide 60: Four pattern misuse rules to avoid
- Slide 61: Don't overuse the pattern
- Slide 62: Section header introducing the SoundID pictogram system and its role
- Slide 63: Explains that pictograms share a clear DNA with the logotype
- Slide 64: Specifies pictogram construction rules:32×32px artboard, 1px stroke, and a 45°
- Slide 65: Instructional icons use a simple, literal illustrative style for clarity
- Slide 66: Introduces the grid system that structures layouts and helps align
- Slide 67: Defines the square grid as the foundational pattern for layouts
- Slide 68: Shows format, square grid, and finished poster designs to illustrate
- Slide 69: Section header announcing the SoundID Reference sub-brand and its specific
- Slide 70: Notes that the SoundID Reference logotype shares the SoundID symbol
- Slide 71: White base as core
- Slide 72: Prioritize raw, authentic portraits of sound creators and their workspaces
- Slide 73: Product images: light, matte devices
- Slide 74: Pattern backgrounds: use light tones
- Slide 75: Section header introducing co‑branding and endorsement guidelines for using
- Slide 76: Use 'from Sonarworks' lockups
- Slide 77: When a subtle endorsement is required, present 'from Sonarworks'
- Slide 78: Section header for visual tone guidance covering photography, system, pattern
- Slide 79: Personalize your sound: hero example
- Slide 80: Poster campaign examples: 'Personalize your sound'
- Slide 81: Personalize your sound: poster variants
- Slide 82: Mobile onboarding, A/B tests and profile sync
- Slide 83: SoundID tote bag logo application
- Slide 84: Editorial poster framings for SoundID
- Slide 85: SoundID Reference measurement microphone
- Slide 86: Hearing test and calibration progress screens
- Slide 87: Poster pair: personalization and confidence messaging
- Slide 88: Merch mockups: t-shirt and sweatshirt
- Slide 89: Hero banner: Personalize your sound
- Slide 90: Business cards and embossed logo treatments
- Slide 91: Poster system with modular graphic motifs
- Slide 92: Personalize your sound: mobile onboarding
- Slide 93: Desktop and web app previews
- Slide 94: Official stationery mockup illustrating the brand's letterhead system, address block
- Slide 95: Social post templates for portrait photography
- Slide 96: Environmental branding: lobby signage
- Slide 97: Campaign poster series with bold imagery
- Slide 98: Preference types: personalized listening result
- Slide 99: SoundID Brand book contact information
- Slide 100: A declarative internal-use marker indicating these brand materials are intended
- Slide 101: Conceptual pattern for flexible campaign and display use
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