SoundID Brand Book
Brand guidelines for SoundID, intended for designers and product teams, defining logotype, Inter, a black‑anchored palette with single pop accents, imagery, and a 200‑tile 5×5 pattern library.
Show all
It documents construction and usage rules for the symbol, lockups, patterns, iconography, and merch, and includes SoundID Reference sub‑brand rules, the hearing‑test UX, and calibration hardware photography
- Slide 1: Cover for the SoundID brand book presenting the identity mark
- Slide 2: Sonarworks positions itself as a music‑tech company bringing studio‑grade measurement
- Slide 3: Document outline listing the brand chapter, visual identity (logotype, colours
- Slide 4: Section opener that frames the brand chapter and the topics
- Slide 5: Sounds like a revolution
- Slide 6: Brand position that emphasizes personal, portable listening: delivering consistent
- Slide 7: Vision statement asserting that 'perfect' sound should be defined
- Slide 8: Defines core audiences: listeners who want effortless, optimal sound across
- Slide 9: Brand promise to deliver personalized audio that is optimized
- Slide 10: We are Passion seekers
- Slide 11: Defines a curious brand persona that seeks individually perfected sound
- Slide 12: Positions the brand as committed to effortless perfection: making
- Slide 13: Explains SoundID as a studio-to-user sound personalization system: referencing
- Slide 14: Section header introducing the visual identity guidelines that follow, including
- Slide 15: Summarizes five core identity elements and presents examples: the logotype
- Slide 16: Introduces the logotype subsection and prepares detailed guidance
- Slide 17: Describes the symbol as an abstraction of an 'S' combined
- Slide 18: Shows the mathematical, triangle-based grid used to construct the symbol
- Slide 19: Specifies that the symbol should only be used in pure
- Slide 20: Defines UI states for the symbol: an active state
- Slide 21: The primary lockup combines the symbol and wordmark and serves
- Slide 22: The lockup is built on a precise grid for visual
- Slide 23: The lockup must be used only in solid black
- Slide 24: Do not reproduce the full lockup smaller than 40px high
- Slide 25: Maintain a minimum clearspace equal to two-thirds of the logotype
- Slide 26: Apply the same clearspace rules when placing the logotype next
- Slide 27: Example system shows SoundID and a partner logotype separated
- Slide 28: Recommended positions (top-left, center, bottom-right) create consistent visual expression; center
- Slide 29: Incorrect uses of the logotype
- Slide 30: : type usage rules and hierarchy
- Slide 31: Inter: Light and Regular
- Slide 32: Weights: primary usage and research
- Slide 33: Color treatment for labels, headlines, body
- Slide 34: Icon glyphs included with Inter
- Slide 35: Section header introducing SoundID's color system and guidelines for applying
- Slide 36: Black foundation with pop accents
- Slide 37: Color values: RGB and Pantone
- Slide 38: Color combinations: single pop color
- Slide 39: Color balance: black base with splash
- Slide 40: Color balance example: mobile and desktop
- Slide 41: Black: default neutral canvas
- Slide 42: Colored must match UI color
- Slide 43: Don't use backgrounds that conflict with UI
- Slide 44: Introduces the imagery guidelines that establish the brand's photographic style
- Slide 45: Brand images: raw, authentic, expressive
- Slide 46: Hero image with large logo lockup
- Slide 47: Logo over portrait: high-contrast example
- Slide 48: Centered logo application on lifestyle shot
- Slide 49: Product images: matte, monochrome device styling
- Slide 50: Introduces the pattern guidelines and how geometric motifs and repeats
- Slide 51: Pattern as a visual representation of SoundID
- Slide 52: Pattern library: 200 5x5 building blocks
- Slide 53: A coloured square marks a user's SoundID
- Slide 54: Three primary pattern uses: product, images, backgrounds
- Slide 55: Extend the pattern beyond the device in product shots
- Slide 56: Use the pattern as a full-opacity overlay on images
- Slide 57: Build subtle backgrounds from combined pattern components
- Slide 58: Match pattern color to imagery in product views
- Slide 59: Pattern color treatments for different backgrounds
- Slide 60: Four pattern misuse rules to avoid
- Slide 61: Don't overuse the pattern
- Slide 62: Section header introducing the SoundID pictogram system and its role
- Slide 63: Explains that pictograms share a clear DNA with the logotype
- Slide 64: Specifies pictogram construction rules:32×32px artboard, 1px stroke, and a 45°
- Slide 65: Instructional icons use a simple, literal illustrative style for clarity
- Slide 66: Introduces the grid system that structures layouts and helps align
- Slide 67: Defines the square grid as the foundational pattern for layouts
- Slide 68: Shows format, square grid, and finished poster designs to illustrate
- Slide 69: Section header announcing the SoundID Reference sub-brand and its specific
- Slide 70: Notes that the SoundID Reference logotype shares the SoundID symbol
- Slide 71: White base as core
- Slide 72: Prioritize raw, authentic portraits of sound creators and their workspaces
- Slide 73: Product images: light, matte devices
- Slide 74: Pattern backgrounds: use light tones
- Slide 75: Section header introducing co‑branding and endorsement guidelines for using
- Slide 76: Use 'from Sonarworks' lockups
- Slide 77: When a subtle endorsement is required, present 'from Sonarworks'
- Slide 78: Section header for visual tone guidance covering photography, system, pattern
- Slide 79: Personalize your sound: hero example
- Slide 80: Poster campaign examples: 'Personalize your sound'
- Slide 81: Personalize your sound: poster variants
- Slide 82: Mobile onboarding, A/B tests and profile sync
- Slide 83: SoundID tote bag logo application
- Slide 84: Editorial poster framings for SoundID
- Slide 85: SoundID Reference measurement microphone
- Slide 86: Hearing test and calibration progress screens
- Slide 87: Poster pair: personalization and confidence messaging
- Slide 88: Merch mockups: t-shirt and sweatshirt
- Slide 89: Hero banner: Personalize your sound
- Slide 90: Business cards and embossed logo treatments
- Slide 91: Poster system with modular graphic motifs
- Slide 92: Personalize your sound: mobile onboarding
- Slide 93: Desktop and web app previews
- Slide 94: Official stationery mockup illustrating the brand's letterhead system, address block
- Slide 95: Social post templates for portrait photography
- Slide 96: Environmental branding: lobby signage
- Slide 97: Campaign poster series with bold imagery
- Slide 98: Preference types: personalized listening result
- Slide 99: SoundID Brand book contact information
- Slide 100: A declarative internal-use marker indicating these brand materials are intended
- Slide 101: Conceptual pattern for flexible campaign and display use
Related decks
Fresh decks, weekly
A roundup of what's new in the gallery
