Protein Agency: Ownership (Dirty Words #3) 2022

Protein Agency’s ‘Dirty Words #3: Ownership’ is a 2022 research report combining a 550-person global survey (41 countries), expert interviews, and workshop research to examine a crisis in traditional ownership models. The report maps community ownership incentives, evaluates Web3 experiments including Protein’s $PRTN token and seasonal NFT passes, and offers three practical pathways plus readiness questions for brands and organisations exploring shared ownership.