Protein Agency: Ownership (Dirty Words #3) 2022
Protein Agency’s ‘Dirty Words #3: Ownership’ is a 2022 research report combining a 550-person global survey (41 countries), expert interviews, and workshop research to examine a crisis in traditional ownership models.
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The report maps community ownership incentives, evaluates Web3 experiments including Protein’s $PRTN token and seasonal NFT passes, and offers three practical pathways plus readiness questions for brands and organisations exploring shared ownership.
Report Protein Agency
- Slide 1: Protein Agency: Dirty Words #3: Ownership
- Slide 2: Agenda: five framing questions about ownership
- Slide 3: Dirty words: Exclusivity, Influence, Ownership
- Slide 4: What this issue is about
- Slide 5: Describes the research approach: a hypotheses workshop, a global survey
- Slide 6: The study surveyed 550 people across 41 countries and four
- Slide 7: This report forms part of a cultural conversation about community ownership
- Slide 8: Why is our relationship with ownership in crisis?
- Slide 9: A montage of memes, protests, and news items illustrates public
- Slide 10: Five key drivers of the crisis in ownership models
- Slide 11: Unmanageable cost of living
- Slide 12: Polarisation and threats to democracy
- Slide 13: As the climate crisis intensifies it undermines mental and physical
- Slide 14: Creators are pushing back on appropriation and exploitative fast-fashion copies
- Slide 15: Hustle and grind culture is losing its appeal:TikTok trends around
- Slide 16: Drivers signal ownership is a reaction to instability
- Slide 17: Neoliberal promise leaves ownership out of reach
- Slide 18: Social and economic inequalities are the root of our ownership crisis
- Slide 19: Ownership is both a cause and a solution to inequality
- Slide 20: Ownership is more than a feeling
- Slide 21: Bryan Wolff on fighting for ownership rights
- Slide 22: What is community ownership and why is it relevant?
- Slide 23: Survey: co-ownership seen to address global issues
- Slide 24: Co‑op as a club that redistributes wealth and power
- Slide 25: Re‑learn what it means to be in community
- Slide 26: Ownership systems must enable care for collective futures
- Slide 27: Three incentives driving emerging community models
- Slide 28: Profiles initiatives (Black Beyond, Maia Organisation, OUTO, House of Annetta)
- Slide 29: Distributing power and agency
- Slide 30: Joshua Odamtten on community-led decision making
- Slide 31: Creating commons: community ownership examples
- Slide 32: 'Create an economy that is distributive by design'
- Slide 33: Shared ownership comes with shared responsibility
- Slide 34: Institutional ownership → community ownership
- Slide 35: What’s Web3 got to do with it?
- Slide 36: 'Web3 technology is a step for change': Deana Burke
- Slide 37: Web3 overlaps community ownership but is viewed as elitist
- Slide 38: Web3 initiatives responding to community ownership incentives
- Slide 39: DAO experimentation is prompting a cultural shift: Austin Robey
- Slide 40: Web3 offers tools to decentralise ownership if applied meaningfully
- Slide 41: Tokenised community: $PRTN token and seasonal NFT passes
- Slide 42: Lessons from building a tokenised community
- Slide 43: DAOs as world‑building: culture, token economics, and growing pains
- Slide 44: A world in progress: growing pains in Web3
- Slide 45: What this means for brands and organisations
- Slide 46: Survey: scepticism that capitalism can fix major problems
- Slide 47: Demand for more consumer voice and collective ownership
- Slide 48: Ownership requires systems: decision making, transparency, access
- Slide 49: From institutional accounting to community accountability
- Slide 50: Contributing: questions organisations should ask
- Slide 51: Assessing readiness to transition to community ownership
- Slide 52: Three models for introducing community ownership
- Slide 53: OK, what do I need to remember?
- Slide 54: Section header introducing a sequence of interviews with founders
- Slide 55: Deana Burke: Boys Club
- Slide 56: Deana Burke: DAOs, governance and trade-offs
- Slide 57: Deana Burke: brands, climate and impact experiments
- Slide 58: Deana Burke: community growth and real-world events
- Slide 59: Joshua Odamtten: Skate Nation Ghana
- Slide 60: Joshua Odamtten: organic growth, space and ownership
- Slide 61: Skate community in Ghana provides hope and agency
- Slide 62: Ambition for a Skateboarding University and local ownership
- Slide 63: Austin Robey: Metalabel co‑founder and educator
- Slide 64: Ownership as rights and decision‑making power
- Slide 65: Web3 may replicate inequalities but can enable alternatives
- Slide 66: Funding communal platforms and worker-driven ownership
- Slide 67: Pathways to collective ownership and co‑op language risks
- Slide 68: Project credits list Protein Agency, writers Anna Lena Götzmann
- Slide 69: Protein Agency: B Corp, projects and contact
- Slide 70: A final closing thank‑you to conclude the report
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