Gharage Airport Futures 2024
Gharage's Airport Futures 2024 report for airport operators, designers, and planners examines how emotion-centred design can improve passenger well-being and commercial performance.
Show all
The research combines expert interviews, a 6,000-person online survey across 12 countries, and in-depth traveller interviews to propose 12 strategic opportunities, including sleep pods, biophilic spaces, softer tech, and holistic navigation. The ACI benchmark: a 1% satisfaction gain yields a 1.5% revenue lift.
Report GHARAGE
- Slide 1: From Function to Feeling
- Slide 2: Five sections: Introduction; Context; Designing for Feeling; Strategic Opportunities; Appendix
- Slide 3: Introduction: transportation as a liminal space
- Slide 4: Welcome: airports as liminal, crowded spaces
- Slide 5: 1% passenger satisfaction → 1.5% non‑aeronautical revenue
- Slide 6: Report scope: exploring passenger happiness and futures
- Slide 7: Three‑stage mixed‑method research study
- Slide 8: Countries surveyed: qualitative and quantitative samples
- Slide 9: Context: travel in a noisy, purpose‑driven world
- Slide 10: What's going on: shifting traveller needs and values
- Slide 11: How this Manifests at the Airport
- Slide 12: Let's talk about feelings
- Slide 13: Being safe and secure remains of utmost importance
- Slide 14: Efficiency and seamless travel experiences are key hygiene factors
- Slide 15: Introductory framing: travellers want more relaxed, comfortable, efficient experiences
- Slide 16: 3.1 Travel for transformation
- Slide 17: Space as a Service
- Slide 18: Passengers seek calm and privacy to escape information overload; rest-focused
- Slide 19: Embedding care and consideration across service and design:warm welcomes, inclusive
- Slide 20: Travellers are seeking spaces that would encourage them to spend
- Slide 21: Argues airports must design inclusively as post‑pandemic travel rises (projected
- Slide 22: Highlights that families feel underserved:79% say airports need improvement
- Slide 23: Profiles younger travellers who prioritise experiences and self‑expression: leisure travellers
- Slide 24: Cites Airports Council International projections and rising passenger volumes
- Slide 25: Efficiency and seamless travel experiences are key hygiene factors
- Slide 26: Introduces multisensory design as a core strategy: intentional atmosphere, nature
- Slide 27: Explains sensory interventions at multiple scales:from travel‑size scent and noise‑cancelling
- Slide 28: Argues time‑sensitive, awe‑inspiring activations and pop‑ups create micro‑moments that reduce
- Slide 29: Makes the case for biophilic interventions:green walls, sustainable design
- Slide 30: Sensory and atmospheric changes have high appeal
- Slide 31: Argues for cautious, human-centred deployment of airport technology that enhances
- Slide 32: Profiles travellers who associate future airports with more tech
- Slide 33: Highlights abundant passenger data and recommends personalised, culturally aware prompts
- Slide 34: Proposes technology-enhanced wayfinding that recommends routes and services based
- Slide 35: Survey results rank safety and security enhancements (51%), AI integration
- Slide 36: Section header introducing strategic opportunities for airports to rethink business
- Slide 37: Twelve strategic opportunities for airports
- Slide 38: Appendix section header signalling supporting materials, supplementary data, and reference
- Slide 39: Lists interviewed industry experts across travel and culture: including
- Slide 40: Provides photo credits and page-level image attributions, naming photographers
- Slide 41: Curated list of research, reports, and journalism for deeper context
- Slide 42: Production credits and contact information
Related decks
Fresh decks, weekly
A roundup of what's new in the gallery