Zip Brand Guidelines

Brand guidelines and merchant marketing toolkit for Zip, a buy-now-pay-later provider. The deck covers logo usage rules, clear space and minimum size specs, six checkout button variants, the core color palette, and Cooper BT Light / Sharp Grotesk typography. It then walks merchants through on-site placements, topstrip banners, evergreen banners, product-page installment widgets, cart widgets, information modals, and checkout radio buttons, to drive adoption of Zip's pay-in-four option.