Widelabs Brand Guidelines 2017
Brand guidebook for Widelabs, a design-driven agency founded in 2017 and specializing in UI/UX, branding, and marketing.
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The 50 slides document logo construction rules and protective field specifications, Sequel Sans typeface families with a proportional size scale, primary purple and accent yellow color palette with hex and RGB values, photography and illustration direction, an icon grid and library, motion easing and timing specifications, a modular grid system, and client case studies including a project representing 300 designed products.
