TikTok What's Next Trend Report 2025

TikTok's What's Next 2025 Trend Report, produced with Brand Chem, draws on TikTok Marketing Science data spanning 2022 to 2024 to map three major forces: Brand Fusion (brands becoming more responsive and community-led), Identity Osmosis (consumer values reshaping brand identity), and Creative Catalysts (AI tools and remix culture lowering production barriers). Case studies cover Western Union's 70% lower CPI through TikTok Creative Exchange, Meoky's 1.8x purchase lift via Symphony Creative Studio, and VietJet's AI avatar expansion.