WeTransfer Ideas Report 2022
Annual industry research from WeTransfer surveying 6,000 creative professionals across 80+ countries on success, motivation, compensation, and burnout.
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The 57 slides surface five key insights: 55% prioritize personal values over job opportunities but only 22% can afford to, 78% accept personal sacrifice as a career norm, 67% have experienced burnout (75% among agency staff), 60% earn income from social media, and 80% admit they don't understand NFTs. Six industry voices contribute perspectives from Olivia Lopez, Marty Bell, Chantée Joseph, Raven Smith, Marcus Collins, and Myra Nussbaum.
