Walt Disney World Brand Guidelines 2021
Brand guidelines for Walt Disney World's 50th 'The World's Most Magical Celebration', aimed at marketing, merchandising, and in-park teams.
Show all
The deck codifies the earidescent visual system, logo lockups (including international translations), Posterama 1927 and Harmonia Sans type, Pantone 10128 gold and 280 blue, park-specific textures, photography, copy templates, and clear-space and printing rules.
- Slide 1: Walt Disney World: 50th Celebration Guidelines
- Slide 2: Earidescent: the primary visual system
- Slide 3: Table of contents: general marketing
- Slide 4: Section header introducing marketing-facing identity rules for external campaigns, collateral
- Slide 5: Design overview: logos, colors
- Slide 6: Primary earidescent logo and clear‑space
- Slide 7: Primary logo with tagline: size and clear‑space
- Slide 8: Primary logo with tagline above: alternate lockup
- Slide 9: Primary gold logo applications
- Slide 10: Approved one‑color treatments for constrained production: white, PMS 10128 gold
- Slide 11: Secondary earidescent horizontal logo and clear-space
- Slide 12: Secondary earidescent vertical logo and clear-space
- Slide 13: Secondary logos: WDW 50th gold lockups
- Slide 14: Secondary logos: one-color options (white, PMS 10128, black)
- Slide 15: International: French earidescent logo with tagline
- Slide 16: International: French one-color logo options
- Slide 17: International: Portuguese earidescent logo with tagline
- Slide 18: International: Portuguese one-color logo options
- Slide 19: International: Spanish earidescent logo with tagline
- Slide 20: International: Spanish one-color logo options
- Slide 21: International English logos: earidescent, horizontal, and gold
- Slide 22: Primary one-color logo options: white, PMS 10128, 100%K
- Slide 23: International French logos: earidescent, horizontal, and gold
- Slide 24: French one-color logo options: white, PMS 10128, 100%K
- Slide 25: International Portuguese logos: earidescent, horizontal, and gold
- Slide 26: Portuguese one-color logo options
- Slide 27: International Spanish logos: earidescent, horizontal, and gold
- Slide 28: Spanish one-color logo options
- Slide 29: Earidescent logo usage guidelines
- Slide 30: White logos on WDW 50th earidescent
- Slide 31: Gold logo: approved color and backgrounds
- Slide 32: Incorrect logo usage examples
- Slide 33: Posterama 1927 and Harmonia Sans
- Slide 34: WDW 50th metallics: Pantone 10128 & 280
- Slide 35: Our WDW 50th earidescent backgrounds
- Slide 36: Earidescent art: park placement examples
- Slide 37: Earidescent usage: cropping, scale, printing
- Slide 38: Avoid: common earidescent misuses
- Slide 39: Key images: characters and castle photography
- Slide 40: Boilerplate copy: long, medium, short
- Slide 41: Boilerplate copy: Earidescent World & Cinderella Castle
- Slide 42: Boilerplate copy: Beacons of Magic & Cast
- Slide 43: Section divider introducing in-park design and activation guidance for on-property
- Slide 44: Design overview: logos, colors
- Slide 45: Horizontal gold logo: clear space & minimum size
- Slide 46: Vertical gold logo: clear space & minimum size
- Slide 47: One-color logo options: white, gold, black
- Slide 48: White logo on park-specific earidescent backgrounds
- Slide 49: Gold logo usage on white and PMS 280 backgrounds
- Slide 50: Posterama 1927 and Harmonia Sans
- Slide 51: 50th metallics palette and printing materials
- Slide 52: Four park-led earidescent treatments: Fairy Godmother (Magic Kingdom), Stardust (EPCOT), Firefly
- Slide 53: Fairy Godmother earidescent texture (Magic Kingdom)
- Slide 54: Firefly earidescent texture (Animal Kingdom)
- Slide 55: Stardust earidescent texture (EPCOT)
- Slide 56: Glimmer & Shimmer earidescent texture (Hollywood Studios)
- Slide 57: Backgrounds: usage, cropping, scale, printing
- Slide 58: Backgrounds: avoid list and examples
- Slide 59: Park icons paired with earidescent backgrounds
- Slide 60: Pantone 280 C solid field
Related decks
Fresh decks, weekly
A roundup of what's new in the gallery