Tramways Coffee Brand Guidelines 2022

Brand guidelines for Tramways Coffee (2022) for product, packaging, and marketing teams. The deck documents the verbal hook "Pause to Brew / Brew to Pause", wordmark and symbol rules, a two-tone packaging system (PANTONE 115 C and 298 C), typefaces (All Round Gothic, Basic Gothic Pro), and a standardized sticker system carrying roast, estate, varietal and brewing icons across pack sizes. Founders Sonali and Devansh and design credit to StudioPingPong are noted