The State of Youth: VICE Youth Census 2022
VICE Media Group's The State of Youth: VICE Youth Census 2022 is a global mixed-method study (N=22,602) examining youth identity, wellbeing, and cultural trends across music, gaming, food, beauty, fashion, finance, and travel.
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Key findings: identity is driven by values not demographics; global concern rose to 81% (2018–2022); participatory behaviors and creator economies are growing, with regional resource gaps in India and Indonesia
- Slide 1: The State of Youth: VICE Youth Census 2022
- Slide 2: Objective and methodology: global sample N=22,602
- Slide 3: Introduces the 'Who We Are' section focused on youth identity
- Slide 4: Identity driven by values and personality, not demographics
- Slide 5: Creative and open-minded are the top self-descriptors
- Slide 6: We express identity through actions and opinions, not labels
- Slide 7: Success is defined by internal fulfilment, not external gains
- Slide 8: Both functional and emotional resources are needed for wellbeing
- Slide 9: Resource needs vary by country: largest gaps in India and Indonesia
- Slide 10: How We See the World
- Slide 11: Global concern rose to 81% in 2022 (19% optimistic)
- Slide 12: National-level doubt increased: 76% concerned in 2022
- Slide 13: Life-level worries grew; finances and mental health lead
- Slide 14: 7 in 10 believe positive change will come from people
- Slide 15: Participatory behaviors increased from 2018 to 2022
- Slide 16: Seven passion points shaping culture: music, gaming, food and more
- Slide 17: Music: trend section header
- Slide 18: Music as a pathway to global understanding
- Slide 19: Education through music: 6 in 10 Gen Z listen all day
- Slide 20: New musical diaspora: artists and 1 in 2 actively seek new music
- Slide 21: Music is a cornerstone to progress
- Slide 22: Re-igniting the power of art
- Slide 23: Foundational changes through performance
- Slide 24: A front-row seat for artistic equity
- Slide 25: All access for all
- Slide 26: Post-pandemic indie infrastructures are fragile, but grassroots responses:DIY parties, livestreams
- Slide 27: Artist-friendly music retailers for the win
- Slide 28: Talent to watch: BKTHERULA, Shygirl, Terno Rei, Holland
- Slide 29: Graphic divider introducing the 'Gaming' trend and signaling a shift
- Slide 30: Gaming is blueprinting the future
- Slide 31: Unbridled freedom is promoting experimentation
- Slide 32: From metaverse to universe
- Slide 33: Tackling real things in fake worlds
- Slide 34: The face of gaming is finally evolving
- Slide 35: Under-represented voices are getting loud
- Slide 36: Initiatives like the Open Source Afro Hair Library recruit Black
- Slide 37: Expanding the boundaries of accessibility
- Slide 38: Every gamer has space for connections
- Slide 39: Four creators and studios:Vikkikitty & Nekkra, Fuslie, Bluetwelve Studio
- Slide 40: A section break repeating 'FOOD' to signal a transition
- Slide 41: Thought for Food: youth are more exploratory eaters
- Slide 42: Food comes with a side of integrity
- Slide 43: Breaking down barriers to access
- Slide 44: Culinary exploration: meaning over social currency
- Slide 45: A revolution of cultural heritage
- Slide 46: The rise of the supper club
- Slide 47: Talent to watch: food creators
- Slide 48: Introduces the beauty and grooming trend examining how young people
- Slide 49: Reclaiming their culture through a look
- Slide 50: Taking care to dive deep
- Slide 51: Aesthetics are a source of cultural ownership
- Slide 52: Fed up with filters
- Slide 53: 'Obviously airbrushed selfies are out: anarchy is in.'
- Slide 54: Real people have real influence
- Slide 55: Beauty school is in session
- Slide 56: Influencers coming with credibility receipts
- Slide 57: Minimalist, multi-use routines are rising as consumers push back
- Slide 58: Talent to watch: emerging beauty creators
- Slide 59: Fashion: section transition
- Slide 60: Fashion is no longer ruled by the runway
- Slide 61: Young people have taken over the narrative
- Slide 62: With access comes experimentation
- Slide 63: The digital fashion future is now
- Slide 64: Young people in the Middle East and India are creating
- Slide 65: Welcome to the thrift wave
- Slide 66: The new power of thrifting
- Slide 67: Thrifting has graduated from playful to purposeful
- Slide 68: Digital thrifting drives IRL communities
- Slide 69: Four emerging creators:Mohammed Khoja, The Notorious Kia, Sinead O'Dwyer
- Slide 70: Section header introducing the Finance trend, signalling a shift
- Slide 71: Finance is more fun than function
- Slide 72: Fear of the unknown replaced by financial literacy
- Slide 73: From taboo to table talk
- Slide 74: Financial health in the Middle East and India outpacing world
- Slide 75: Changing the numbers in a numbers game
- Slide 76: If at first you don't succeed, organize
- Slide 77: …Or make a meme
- Slide 78: Young people are paying themselves first
- Slide 79: Don't let work get in the way of life
- Slide 80: When they spend, young people invest in what drives them
- Slide 81: Four finance creators to watch: Tori Dunlap, Vivian Tu, Chelsea
- Slide 82: Travel: trend section opener
- Slide 83: Travel is a reclamation of life
- Slide 84: Post‑COVID survey shifts show rising importance of travel for development
- Slide 85: Seeing the world is an accomplishment
- Slide 86: The currency of travel is a story
- Slide 87: After years of minimal living, many young travelers pursue lavish
- Slide 88: Seeking life‑changing escapades that border on the extreme
- Slide 89: Hyperrealism is the new travel aspiration
- Slide 90: Travel influence goes from mass to personal
- Slide 91: The death of the travel photo
- Slide 92: Talent to watch: solo travelers, van-lifers, Do-It-Allers
- Slide 93: VICE Media Group Define the future with us
- Slide 94: Thank you: VICE Media Group Youth Census 2022
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