The State of Social: Rewild the Web

Morning.'s State of Social report maps today's fragmented social environment and presents 'rewilding' as a playbook for brands and creators. Drawing on digital ethnography, cultural audits, and a global shadow committee, the 75-slide deck identifies algorithmic echo chambers, private 'cosy' communities, and rage-driven attention tactics, then prescribes four rewilding principles with case studies (Jacquemus, Skims, Gentle Monster) and exercises for rebuilding niche cultural infrastructure.