Land of Plenty: The Hospitality Edit
Report for brand builders and hospitality leaders presenting The Shift: three design-led strategies,grow your local 'culture biome', turn guilty pleasures guilt-free, and give nature a voice,to make hospitality more planet-positive and resilient.
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It combines case studies (Normal, Yard Sale, Fogo Island Inn), behavioural data (1.8M UK hospitality jobs; consumer sustainability metrics), and a practical Thinking–Saying–Doing framework with 1%er actions for teams and operators
- Slide 1: Land of Plenty: The Hospitality Edit
- Slide 2: A letter from our Head of Research
- Slide 3: Contents and feature highlights
- Slide 4: Land of Plenty: a utopian vision
- Slide 5: Design and creativity as social tools
- Slide 6: Hospitality: sector overview
- Slide 7: Hope for Hospitality: the current landscape
- Slide 8: Putting in the hours: the job at hand
- Slide 9: What Land of Plenty might we find? Future view
- Slide 10: Ideas shaping this world
- Slide 11: 54% reduced purchases over environmental or social misconduct
- Slide 12: 'Travel sustainable' badges reflect rising guest expectations
- Slide 13: 38% of TikTok users visited restaurants after seeing videos
- Slide 14: Sensing Shifts: three ways brands build planet-friendly hospitality
- Slide 15: Overview: growing culture, guilt-free pleasures, nature's voice
- Slide 16: Growing your culture biome
- Slide 17: Lula Cafe: community dinners as civic engagement
- Slide 18: Sexyland: an experimental clubhouse that cultivates identity
- Slide 19: Making change begins with radical imagination
- Slide 20: Salmon Creek Farm: nature-led experiences build community
- Slide 21: Fogo Island Inn: community-first hospitality
- Slide 22: Yard Sale Pizza: Hackney origin and expansion
- Slide 23: Three keys to success: product, brand, people
- Slide 24: Accessibility, authenticity and community campaigns
- Slide 25: Sustainability trade-offs: electric fleet vs packaging
- Slide 26: Land of Plenty: a 360° approach to brand
- Slide 27: How could you grow your culture biome?
- Slide 28: Guilty pleasures turn guilt free
- Slide 29: Using hospitality to recreate lost experiences
- Slide 30: Divine Farmer: pandemic-era wellness and sleep
- Slide 31: Sober queer club nights as care spaces
- Slide 32: How could you dial up the joy?
- Slide 33: Nature has a voice
- Slide 34: Landscape-scale conservation in the Scottish Highlands
- Slide 35: Cortisol falls ~21% per hour in nature
- Slide 36: Coastal brands returning value to nature
- Slide 37: Slow travel group: sensory brand storytelling
- Slide 38: The Culpepper Family: nature-positive pubs and hotels
- Slide 39: How could you heed the call of nature?
- Slide 40: WHERE THE MAGIC HAPPENS
- Slide 41: Brand and business: a chain reaction
- Slide 42: A normal restaurant on a normal corner
- Slide 43: Headline and supporting imagery frame Normal’s approach: modest location
- Slide 44: Designer's reflection on normality
- Slide 45: A large food photograph highlights Normal’s simple plating and seasonal
- Slide 46: Purpose, provenance and simple hospitality
- Slide 47: Local craft and collaborative interiors
- Slide 48: Roca Recicla and SILO example
- Slide 49: Why we wanted to share Normal
- Slide 50: How could you be more normal?
- Slide 51: 1%ers: small shifts toward being a better brand
- Slide 52: Sharing brands and ideas to inspire doing, not just saying
- Slide 53: Bunkitsu, Eat Offbeat and 1 Hotel: three 1% experiments
- Slide 54: Reuse, seaweed coatings and plastic-free dining
- Slide 55: 1%er resources: Goods Index and Plastic Free
- Slide 56: Making Shift Happen: the logic that unlocks the magic
- Slide 57: Land of Plenty: our mission to build brands the planet loves
- Slide 58: The three criteria: Thinking, Saying, Doing
- Slide 59: Creative journey: discovery, strategy, identity, delivery
- Slide 60: The faces behind this report
- Slide 61: We'd love to hear from you
- Slide 62: Thank you for reading The Shift
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