The Future of Social: Dazed Studio Research

Research report from Dazed Studio for brand strategists and cultural teams examining Gen Z and youth social behaviour. Based on a 600-respondent global survey (ages 18–24), seven qualitative interviews, and five expert consultations, it shows TikTok and Instagram dominate attention while young people prioritise wellbeing, authenticity, and private or creator-led spaces. The report surfaces nine emerging patterns and practical implications for brand strategy