Snapchat Friendship Report 2019
Snapchat's 2019 Friendship Report summarizes a 10,000-person survey across nine countries and four generations on how people form and maintain friendships.
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Gen Z favors smaller, private networks and nonverbal media (photos, video, emojis). Key numbers: average best-friend age 21; 40% report romantic-like intimacy. The report also covers platform differences and cross-cultural findings, with field photography and expert commentary.
