Remodelling the Internet: The Verge 2025
Talk presented by The Verge examining how digital communities are reshaping in the post-social, AI era.
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The deck argues that legacy platforms like Google and Facebook are losing user trust while people migrate to smaller, niche communities built on shared interests. It presents survey data from over 2,000 U.S. adults showing that 86% want smaller personal digital spaces, nearly 50% prefer communities without AI-generated content, and communities optimally serve 50-200 people for fostering genuine connection
- Slide 1: Remodelling The Internet: The Verge
- Slide 2: The Internet Ain't Young
- Slide 3: Redefine Community in Post-Social, AI Era
- Slide 4: Community Becomes a Loaded Marketing Term
- Slide 5: Agenda: Platform Shifts, Defining Connection, Content
- Slide 6: Platform Shifts: Section Break
- Slide 7: Platforms on the Rise; Information Quality Deteriorating
- Slide 8: AI Chatbots and TikTok Emerge as Real Challengers to Google
- Slide 9: The Verge Reports on Google Search Changes and AI Integration
- Slide 10: Social Platforms Have Lost the Plot
- Slide 11: The Shift from People to Scrolling
- Slide 12: Fragmentation Is Leading to Inauthentic Connection
- Slide 13: Digital Optimizes Self; Fragmentation Equals Opportunity
- Slide 14: Data Supporting Deeper Connection Preferences
- Slide 15: Men Are Seeking More Digital Connection
- Slide 16: Legacy Platforms Failing; Opportunity to Remodel the Internet
- Slide 17: Defining Connections: Section Break
- Slide 18: Connection Is About Shared Purpose and Authentic Engagement
- Slide 19: The Third Place: Online Groups vs. In-Person Groups
- Slide 20: Optimal Community Size: 50 to 200 People
- Slide 21: Small, Interactive, Content-Driven Communities Work Best
- Slide 22: Communities Thrive Around Shared Interests
- Slide 23: Small Platforms Become Digital Homes
- Slide 24: The Fediverse: Interoperable Social Networks
- Slide 25: Give Me a Safe Space to Connect With Others
- Slide 26: Safety and Moderation Are Community Essentials
- Slide 27: Meta Is Leaving Users to Wade Through Hate and Disinformation
- Slide 28: Audiences Will Pay for Meaningful Ways to Connect
- Slide 29: Trust, Shared Interests, and Respect Drive Meaningful Connection
- Slide 30: Content Matters in Community: Section Break
- Slide 31: Major Media Brands Are Becoming Places of Community
- Slide 32: Content Creates Community Across Multiple Platforms
- Slide 33: Why Content Is Critical to Thriving Communities
- Slide 34: What Community Members Value
- Slide 35: How Content Drives Engagement in Communities
- Slide 36: Content Formats That Generate Intimacy
- Slide 37: A Rich Narrative Tapestry Leads to Connection
- Slide 38: The Verge Case Study: Decoder with Hank Green
- Slide 39: Content Is at the Heart of Connection for Digital Introverts
- Slide 40: Observation Counts as Active Engagement
- Slide 41: Brands Must Engage Authentically in Communities
- Slide 42: Ultimately, Brands Are Expected to Join Communities
- Slide 43: AI Only: Section Break
- Slide 44: An AI Wave Is Happening Across Digital Spaces
- Slide 45: AI Does Not Translate to Human Connection
- Slide 46: Communities Thrive With User Control and Curation
- Slide 47: Real Connection Thrives on Humanity, Not Algorithms
- Slide 48: Algorithmic Engagement Feels Hollow
- Slide 49: People-Only Creativity Preferred Over AI Co-Creation
- Slide 50: AI Should Serve as Facilitator, Not the Focal Point
- Slide 51: Thriving Communities Are Built on Trust
- Slide 52: AI Hesitation Reflects Desire for Authenticity
- Slide 53: Findings: Big Platforms Losing Trust, AI Powerful but Not Welcome
- Slide 54: Methodology: 2,000+ U.S. Adults Surveyed December 2024
- Slide 55: Credits and Team: The Verge
- Slide 56: Thank You: The Verge
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