Overcommitted Report 2024
Superside's Overcommitted Report 2024 examines the pressures on in-house creative teams: overcommitment, burnout, and resource constraints. The 38-slide report looks at AI's role in improving efficiency and design quality, and offers recommendations for AI adoption, agency partnerships, and sustaining creativity in corporate environments. Insights come from creative leaders and case studies at Palo Alto Networks and Reddit.
- Slide 1: Overcommitted: The State of In-house Creative Teams in 2025
- Slide 2: Dear Overcommitted, There's Hope
- Slide 3: Welcome to Our Overcommitted Report
- Slide 4: What's Inside This Edition
- Slide 5: The Team Behind This Report
- Slide 6: The section explores the reasons behind the overcommitment of creative
- Slide 7: Overcommitted: Definition and Survey Results
- Slide 8: Creative Leaders, Are You OK?
- Slide 9: The section introduces the concept of overambitious goals
- Slide 10: Lofty Business Goals Come with Outsized Creative Expectations
- Slide 11: Introduction to the 'Overwhelmed' section, highlighting the challenges faced
- Slide 12: 76% of creative leaders feel burned out
- Slide 13: Burnout is a serious issue for creatives
- Slide 14: Introduction to the 'Overloaded' section, focusing on the excessive workload
- Slide 15: Two in five creative leaders say their team is understaffed
- Slide 16: Visual representation of overload
- Slide 17: Introduction to the 'Overqualified' section, addressing the skills and potential
- Slide 18: 96% of leaders believe their team has the skills
- Slide 19: 85% focus on admin tasks over creative work
- Slide 20: Introduction to 'The Overlap' section, exploring the intersection of various
- Slide 21: Let designers design: outsource the rest
- Slide 22: Talented creatives are working on mundane tasks
- Slide 23: This section introduces the challenges faced by creative teams
- Slide 24: 51% of creative leaders have lost faith in agencies due
- Slide 25: This section focuses on overcoming the challenges faced by creative
- Slide 26: AI has changed the game
- Slide 27: What creative leaders think about AI
- Slide 28: This section concludes the report, summarizing key insights and recommendations
- Slide 29: So, what comes next?
- Slide 30: Now let's get qualitative
- Slide 31: Not Your Average Cybersecurity Playbook
- Slide 32: From Bias to Em-Dashes: AI in Creative Work
- Slide 33: Staying Creative at the Helm of Leadership
- Slide 34: Strategies for fostering creativity in corporate environments, emphasizing empathy, authenticity
- Slide 35: It's No Longer 'If AI'
- Slide 36: Amplify, Not Replace: AI in Creative Processes
- Slide 37: AI in Branding, Video Production, and Photography
- Slide 38: Thank You from Superside
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