Marmalade Brand Guidelines 2025
Marmalade Collective brand guidelines reposition the publisher as a community-first platform centered on Afrocentric experiences. The 48-slide document prescribes a black-and-white foundation with neon accents, a Newsreader headline and Bricolage Grotesque body type system, photography treatments spanning dramatic silhouettes, candid documentary, and motion experiments, plus sub-brand tagging and a staged 2025 rollout.
- Category
- Guideline
- Industry
- Media
- Brand
- Marmalade Collective
- Published
- Slides
- 48
- Slide 1: Marmalade Collective: Brand Guidelines and Visual Identity
- Slide 2: Contents: Sections and Guidance Overview
- Slide 3: Introduction: Brand Narrative and Strategic Goals
- Slide 4: A New Chapter: Community-first Brand Direction
- Slide 5: A Bridge to Belonging: African Heritage Meets Today
- Slide 6: Why Now? Strategic Rationale for the Visual Refresh
- Slide 7: Refined Meets Brutalist: Balancing Elegance and Simplicity
- Slide 8: Logo: Evolution, Retention, and Usage Rules
- Slide 9: Retaining the Original Logo: equity and recognition
- Slide 10: Approved Logo Variations and Lockup Options
- Slide 11: Primary Wordmark Rules and Monochrome Usage
- Slide 12: Abstract 'M' Symbol: Usage and Restrictions
- Slide 13: Social Avatar: Containing Shape and Solid Fill
- Slide 14: 3D Rendered Logo: Digital-only Expressive Mark
- Slide 15: Primary Logo Positioning Across Formats and Layouts
- Slide 16: Logo Colour Usage: Black or White Only
- Slide 17: Favicon Application: Circular Monochrome Icon Use
- Slide 18: Colour: Palette Introduction and Usage Context
- Slide 19: Colour Strategy: Monochrome Foundation with Neon Accents
- Slide 20: Light Mode Palette: Hex Codes and Accent Swatches
- Slide 21: Primary Black & White with Neon Accent Palette
- Slide 22: : System Overview and Typeface Roles
- Slide 23: System: Serif Headlines and Sans Bodies
- Slide 24: Bricolage Grotesque: Primary Grotesk Sans Typeface
- Slide 25: Newsreader: Secondary Serif for Refined Headlines
- Slide 26: Weights and Styles: Full Typeface Weight System
- Slide 27: Sub-brand Tagging Architecture and Naming Rules
- Slide 28: Sub-brand Lockups and Badge Examples
- Slide 29: Photography Direction: Treatments and Guideline Overview
- Slide 30: Photography Treatments: Portrait, Documentary, and Artistic Approaches
- Slide 31: Individuality: Dramatic Silhouettes with Bold Backgrounds
- Slide 32: Moments Together: Candid Group Moments and Connection
- Slide 33: Movement: Experimental Lighting, Motion, and Energy
- Slide 34: Belongings: Intimate Still-life of Personal Objects
- Slide 35: Applications: Campaigns, Social, and Editorial Layouts
- Slide 36: A Fluid Visual System: Flexible Type and Colour Rules
- Slide 37: Social Post Templates: Editorial and Event Promotions
- Slide 38: Newsletter and Event Promo Carousel Mockup
- Slide 39: Member Spotlight: Profile Feature and CTA Flow
- Slide 40: The Spread: Newsletter Subscription Promotion
- Slide 41: SuperJazzClub Guide: Space Studio Longform Feature Promotion
- Slide 42: In Conversation with Aminata: Dakar Childhood and Excerpts
- Slide 43: Six Ways Creatives Use Creativity: Three-panel Series
- Slide 44: Future Vision: Refresh Foundation and Product Ambitions
- Slide 45: Rolling Out the Refresh: Phased 2025 Implementation Timeline
- Slide 46: Guidelines for Growth: Preserve Cultural Authenticity While Scaling
- Slide 47: Global Community: Celebrating African Culture and Belonging
- Slide 48: Join the Collective: Marmalade Collective Community Invitation
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