Oculus Brand Guidelines v2.0
Oculus brand guidelines v2.0 cover logo usage, color palettes, imagery, and system principles for marketing and product teams. The 136-slide manual includes rules for logo endorsements, color gradients, and display settings, with applied examples across advertising and events.
- Slide 1: Oculus Brand Guidelines Version 2.0
- Slide 2: The contents section provides an overview of the brand guidelines
- Slide 3: The overview section introduces the brand guidelines, setting the stage
- Slide 4: These guidelines are designed for teams building marketing and product
- Slide 5: Oculus is an endorsed brand of Facebook, maintaining unique brand
- Slide 6: Oculus aims to lead the VR category by making VR
- Slide 7: Oculus positions itself as a catalyst for new experiences, connecting
- Slide 8: The visual motif uses light as a metaphor, representing Oculus
- Slide 9: Oculus's visual identity is guided by principles like inclusivity, playfulness
- Slide 10: The logo section introduces the visual representation of the Oculus
- Slide 11: Oculus Logo Elements: The Stadium and Wordmark
- Slide 12: Minimum Logo Sizes for Print and Digital
- Slide 13: Clearspace Guidelines for Oculus Logo
- Slide 14: Oculus Logo Endorsement Sizes
- Slide 15: Examples of Oculus Logo Endorsement Usage
- Slide 16: The endorsed Wordmark must maintain a clearspace area defined
- Slide 17: Placement Options for Brand Communications
- Slide 18: Examples of Brand Communication Placement
- Slide 19: Logo Placement on Packaging and Large Surfaces
- Slide 20: Large Logo Applications and Positioning
- Slide 21: Oculus Product Packaging Design
- Slide 22: Stadium Sizes as Graphic Elements
- Slide 23: Stadium Sizes and Dimensions
- Slide 24: Application of Stadium Sizes
- Slide 25: Large Stadium Logo Positions
- Slide 26: Application of Large Stadium Logos
- Slide 27: Logo Placement in Content Partnerships
- Slide 28: Visuals for Content Partnerships
- Slide 29: Symbol Usage in Content Partnerships
- Slide 30: Provides the construction details for the stacked version
- Slide 31: Stacked Logo Clearspace Guidelines
- Slide 32: Outlines four placement options for the Oculus logo, including horizontally
- Slide 33: Examples of Logo Placement
- Slide 34: Explains the creation of lockups for branded offers, detailing
- Slide 35: Wordmark and Branded Offer Names
- Slide 36: Common Pitfalls in Lockups
- Slide 37: Optical Adjustments for Letter Alignment
- Slide 38: Stacked Lockups for Limited Width
- Slide 39: Introduction to Color Guidelines
- Slide 40: Neutral Palette for Print
- Slide 41: Oculus emphasizes a neutral palette, using white and black predominantly
- Slide 42: The Oculus color wheel includes Darks, Brights, and Bright Tints
- Slide 43: Color Wheel Values for Screen
- Slide 44: Color Wheel Values for Print
- Slide 45: Creating Gradients: Common Tints
- Slide 46: Creating Gradients: Mixed Tints
- Slide 47: Miramar uses specific tints from the color wheel, integrating
- Slide 48: Screen colors favor darker tones to reduce eye strain
- Slide 49: Introduction to the section of the Oculus brand guidelines
- Slide 50: Brand Typeface: Neue Plak
- Slide 51: Stylistic Sets and Alternate Characters
- Slide 52: Expressive Typefaces: Narrow and Wide
- Slide 53: Guidelines for correctly typesetting uppercase headlines, emphasizing visual balance
- Slide 54: Common Pitfalls in Headline
- Slide 55: Details on setting large headlines correctly, focusing on uppercase usage
- Slide 56: Instructions for setting body copy correctly, emphasizing line length
- Slide 57: Type Settings Chart for Body and Headlines
- Slide 58: Settings for Expressive Headlines
- Slide 59: Guidelines for using the Stadium shape as an accent detail
- Slide 60: Arial is recommended as a fallback when Neue Plak
- Slide 61: Asian Language Fonts for Oculus
- Slide 62: Introduction to the brand imagery section, focusing on the visual
- Slide 63: Product, Storytelling, and Partner Content
- Slide 64: Oculus product renders highlight hardware details with a neutral color
- Slide 65: Images of Oculus products in situ emphasize accessibility and everyday
- Slide 66: Oculus lifestyle photography captures the sensory nature of VR, focusing
- Slide 67: Oculus environmental lifestyle photography shows products in relatable settings, enhancing
- Slide 68: Imagery focuses on personal transformation in VR, using unorthodox angles
- Slide 69: Images emphasize sensory action in real-world environments, using dramatic framings
- Slide 70: Oculus collaborates with partners for marketing content, ensuring rights
- Slide 71: Combination of Storytelling Styles for VR
- Slide 72: Introduction to the system section, focusing on design principles
- Slide 73: Defining Margins for Communications
- Slide 74: The 12 Column Grid
- Slide 75: Examples of Column Grid Usage
- Slide 76: Introduction to the focal area concept, which guides the structure
- Slide 77: Overview of the Focal Area
- Slide 78: Elements of the Focal Area
- Slide 79: Examples of Focal Area Content
- Slide 80: Focal Element 1: Image Strip
- Slide 81: Focal Area: Image Strip
- Slide 82: Scalability of Image Strip
- Slide 83: Examples of image strips using 1/3, 1/2, and 2/3
- Slide 84: Focal Element 2: Type
- Slide 85: Guidelines for positioning type: middle, top only, and top &
- Slide 86: Examples of type positioning in Oculus branding, featuring product names
- Slide 87: Focal Area Construction: Tall Format
- Slide 88: Focal Area Construction: Square Format
- Slide 89: Focal Area Construction: Wide Format
- Slide 90: Focal Element 3: Stadium
- Slide 91: Stadium Treatments: Faux-Prism, Window, Gradient
- Slide 92: The faux-prism treatment includes foreground and variables, allowing for reflective
- Slide 93: Introduction to the motion section, focusing on animation principles
- Slide 94: Animation Hierarchy and Vertical Motion
- Slide 95: The Stadium logo animates down by 16% in a smooth
- Slide 96: Oculus Wordmark Fades In and Moves Up
- Slide 97: The stacked lockup includes the Stadium, Wordmark, and Facebook endorsement
- Slide 98: The in-line lockup features the Stadium, Wordmark, and Facebook endorsement
- Slide 99: Intro Card Stadium Animation
- Slide 100: Lockup Animation for Intro Cards
- Slide 101: Intro and End Card Sequence for Oculus Trailers
- Slide 102: Introduction to the icons section, highlighting the importance of iconography
- Slide 103: Oculus Shared Icon Library
- Slide 104: Introduction to the patterns section, emphasizing their role in Oculus's
- Slide 105: Visual Identity Patterns: Prisms and Repeating Stadiums
- Slide 106: Modularity and Scale in Patterns
- Slide 107: Prism Patterns in Oculus Design
- Slide 108: Filled Stadiums Pattern for Texture
- Slide 109: Introduction to the examples section, showcasing potential applications
- Slide 110: Examples Note for Oculus Visual Identity
- Slide 111: Oculus Quest 2 Launch Campaign Imagery
- Slide 112: Oculus Quest 2 Promotional Materials
- Slide 113: Social Media Campaign Examples
- Slide 114: A mockup of mobile advertising for Oculus Quest 2, showcasing
- Slide 115: Oculus Quest 2 Coming Soon Announcement
- Slide 116: Beat Saber Promotion on Oculus
- Slide 117: Oculus VR Banners for Retail
- Slide 118: Unplug and Play Billboard
- Slide 119: A large-scale billboard featuring the Oculus logo, promoting brand visibility
- Slide 120: Outdoor advertisements for Oculus, featuring 'Beat the Game' and 'Get
- Slide 121: Oculus Quest 2 Billboard Advertisement
- Slide 122: Oculus Event Welcome Display
- Slide 123: Oculus Event Schedule Display
- Slide 124: Large-scale display of the Oculus brand name at an event
- Slide 125: Transparent signage providing directions to key locations like the auditorium
- Slide 126: Oculus Event Admission Tickets
- Slide 127: Promotional poster for an Oculus event with the message 'Let's
- Slide 128: Design of event badges for Oculus attendees, featuring names
- Slide 129: Oculus Event Guide Cover
- Slide 130: Oculus Event Guide Content
- Slide 131: Event Schedule Design Example
- Slide 132: Oculus Gift Card Designs
- Slide 133: Features Oculus-branded desk accessories, demonstrating practical applications of brand elements
- Slide 134: Presents an Oculus-branded T-shirt, emphasizing the brand's visual identity
- Slide 135: Illustrates an Oculus outdoor advertisement, showcasing brand presence in large-scale
- Slide 136: Provides links to Oculus brand, social, and banner guidelines, along
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