Mash Brand Guidelines 2023
Brand guidelines for Mash, a creator monetization platform, covering logo family and clearspace; color palette (Mashgenta, Cool Charcoal, Key Green, Bitcoin Orange); typefaces (Rules and GT Flexa Mono with an 8pt-responsive scale); MidJourney-based comic-book illustration direction; UI components; and templates for web, social, and print.
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The 62-slide document is intended for product, marketing, and design partners.
Guideline Mash
- Slide 1: Mash: Brand Guidelines
- Slide 2: Better ways to monetize: Find yours
- Slide 3: Lists the guideline sections and page references: About Us; Logo
- Slide 4: Explains the purpose of the brand strategy, the research
- Slide 5: Our purpose: make earning online free, open, and value-based
- Slide 6: Our mission: remonetize the internet
- Slide 7: Find Your Fit • Power To The People • Build For Tomorrow
- Slide 8: Messaging attributes: Empowering, Flexible, Convenient, Supportive
- Slide 9: We speak with Confidence • We are Aspirational
- Slide 10: Messaging samples: Headline, Why Mash?, How it works
- Slide 11: Logo family: full, graphic, and circular marks
- Slide 12: Visual brand concept and positioning
- Slide 13: Graphic mark construction on a modular grid
- Slide 14: Graphic mark: light and dark reversals
- Slide 15: Graphic mark clearspace and minimum spacing
- Slide 16: Animated graphic mark for motion contexts
- Slide 17: Full wordmark (dark lettering) for light backgrounds
- Slide 18: Full wordmark (light lettering) for dark backgrounds
- Slide 19: Abbreviation construction and logomark proportions
- Slide 20: Clearspace rules for logomark and wordmark
- Slide 21: Logo scale: 600 → 150 px
- Slide 22: Logo family: full-color, single-color, and button variants
- Slide 23: Logo do / do not guidelines
- Slide 24: Explains that color use must be deliberate and aligned
- Slide 25: Brand color swatches and values
- Slide 26: Acceptable color combinations for content
- Slide 27: Approved logo lockups on brand backgrounds
- Slide 28: Digital vs. printed color values
- Slide 29: : voice, consistency, and downloadable fonts
- Slide 30: Rules: primary typeface
- Slide 31: Rules: contemporary neo-grotesque typeface
- Slide 32: Responsive type scale: divisible by 8
- Slide 33: Rules family weights and italics
- Slide 34: GT Flexa Mono: secondary typeface
- Slide 35: GT Flexa design philosophy: fluid system
- Slide 36: GT Flexa type-scale specimen
- Slide 37: hierarchy: full example
- Slide 38: Hierarchy: low-copy content system
- Slide 39: Type samples: large display slogan
- Slide 40: Type samples: creator audience list
- Slide 41: Type samples: content monetization & community
- Slide 42: Customer testimonial: rapid earnings after install
- Slide 43: Imagery & Art Direction
- Slide 44: Comic-book illustration style and prompts
- Slide 45: Image bank: categorized illustration library
- Slide 46: UI elements bank: product snippets
- Slide 47: UI snippets: leaderboard, voting, and boosts
- Slide 48: UI building blocks:, type, colors, components
- Slide 49: Introduction to applying the identity across digital, out-of-home, and print
- Slide 50: Print rules: presentation slides
- Slide 51: Print headers: logo alignment and spacing
- Slide 52: Letter document templates and type rules
- Slide 53: Regular flyer mockups for promotions
- Slide 54: High-volume poster series for mass distribution
- Slide 55: System snippets: stationery, cards, and banners
- Slide 56: Pitch-deck slide templates and data layouts
- Slide 57: Instagram post templates and carousel examples
- Slide 58: Website hero: monetization landing and CTAs
- Slide 59: Mobile UI examples: onboarding and article flows
- Slide 60: Brand expression: Boost CTA and campaign cards
- Slide 61: OOH advertising mockups: 'More ways to monetize'
- Slide 62: Closing slide featuring the Mash mark and a centered 'Thank
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