Mash Brand Guidelines 2023

Brand guidelines for Mash, a creator monetization platform built on the mission to remonetize the internet. The 62 slides cover brand strategy with three pillars (Find Your Fit, Power to People, Build for Tomorrow), a logo system with full wordmark and graphic mark variants, a magenta-led color palette with RGB and CMYK specifications, Rules and GT Flexa typefaces with an 8-divisible type scale, energetic illustration direction, and application mockups across web, mobile, social, and print touchpoints.