MØRNING Report 2025

Research report by MØRNING for brands and cultural strategists that argues the fake/real binary is broken and proposes 'Meta‑Fantasy' as a constructive cultural mode. It maps four adopted coping modes, identity fragmentation, and AI's role in creativity, then offers a four‑point brand roadmap to move from performative purpose to multiverse storytelling. Findings derive from digital ethnography, social listening, workshops and interviews across LA, NY, London, Berlin and Shanghai