IKAN Brand Guidelines 2023
Brand guidelines for IKAN, a workforce mobility company, documenting a 55-slide identity system (November 2023) that defines positioning and verbal identity, a primary horizontal wordmark plus compact 'k' logomark, clearspace and minimum-size rules, and a palette (Sky Blue, Midnight Green, coral accent).
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It specifies typefaces Space Grotesk, Calluna, and Lexend Deca, and provides templates for banners, social, stationery, and signage
- Slide 1: Cover for IKAN Brand Guidelines (November 2023) establishing the visual
- Slide 2: Numbered contents listing the deck's sections: Brand Introduction, Design Strategy
- Slide 3: At IKAN, your change is never our challenge
- Slide 4: IKAN is a workforce mobility solutions company
- Slide 5: Brand Strategy & Positioning
- Slide 6: Brand values: Efficiency, Collaboration, Care, Resourcefulness, Boldness
- Slide 7: Brand story: a trusted compass for mobility
- Slide 8: Brand positioning: efficiency and care
- Slide 9: Section header introducing IKAN's verbal identity guidelines, including tone
- Slide 10: Defines IKAN's tone: respectful, strong, and reliable: 'serious
- Slide 11: Brand vocabulary: evocative words for tone
- Slide 12: Our logo: introduction to the mark
- Slide 13: Primary logotype paired with the custom logomark
- Slide 14: Our wordmark: custom and concept
- Slide 15: Logomark: compact 'k' for small spaces
- Slide 16: Standard and inverted lockups
- Slide 17: Logo lockups with descriptor
- Slide 18: Lockups with descriptor and tagline
- Slide 19: Vertical logo lockups with descriptor
- Slide 20: Vertical lockups with descriptor and tagline
- Slide 21: Standard and inverted logomark lockups
- Slide 22: Grayscale wordmark and logomark variations
- Slide 23: Wordmark clearspace rule: exclusion = x/2
- Slide 24: Logomark clearspace rule: exclusion = x/4
- Slide 25: Clearspace for standard lockup and tagline
- Slide 26: Vertical lockup clearspace and tagline options
- Slide 27: Minimum logomark size: 32px
- Slide 28: Logo misuse: prohibited treatments
- Slide 29: Logomark applied to a shipping container
- Slide 30: Introduces a repeating brand pattern derived from the logomark, explains
- Slide 31: Poster concept: Your mission: 'Change the world.'
- Slide 32: Section header introducing the brand colour system and palettes used
- Slide 33: Primary colours: Sky Blue, Midnight Green, Primary Accent
- Slide 34: Secondary colours with tints and HEX codes
- Slide 35: Neutral colours for text
- Slide 36: Colour palette usage and visual proportions
- Slide 37: Brand: typefaces and usage
- Slide 38: Primary typeface: Space Grotesk
- Slide 39: Primary highlight typeface: Calluna
- Slide 40: Secondary typeface: Lexend Deca
- Slide 41: Introduces the ikan branding applications section and signals examples
- Slide 42: Modular outdoor banner grid
- Slide 43: Campaign tile grid with hero messaging
- Slide 44: Value-led hero tiles and photography
- Slide 45: Outdoor billboard concept with CTA
- Slide 46: Introduces ikan's social media guidance, emphasizing readable layouts, engaging post
- Slide 47: Instagram post templates and variants
- Slide 48: Stationery and office collateral
- Slide 49: Letterhead and identity lockups
- Slide 50: Letterhead templates and safe areas
- Slide 51: Business cards: physical and digital variants
- Slide 52: Envelope layouts: front and back
- Slide 53: ID cards with photo lanyards
- Slide 54: Standardized email signature and placement guidelines combining logo, name, title
- Slide 55: IKAN Fin.: closing page with contact
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