Gung Ho Trend Report 2025

Hypercycle is a 2025 handbook from Gung Ho and Geraldine Wharry for creatives, brands, and cultural strategists. It argues that trend-chasing privileges short-term virality over cultural value and prescribes slow forecasting, community-centered cultural strategy, speculative design, and new ethics-and-metrics (e.g., 'trend emissions'). The 88-slide report synthesizes five years of research, 11 expert interviews, and actionable practices for fashion, media, and creative teams