Formula 1 Brand Guidelines 2018
Formula 1's 2018 brand guidelines for internal teams, partners, and agencies.
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The 205-slide deck documents the new F1 mark and logo suite (Standard, Display, Micro), a bespoke Formula 1 typeface, core palette (F1 Warm Red, Carbon Black, Off-White), a 12pt square base grid, container and line devices, graphic patterns, partner lock-ups, Paddock Club treatment, photography direction, and print stocks and finishes.
- Slide 1: Formula 1: Brand Guidelines
- Slide 2: This is the new Formula 1®
- Slide 3: Detailed table of contents listing major sections: Our Story
- Slide 4: Continues the contents list across special characters, Titillium typeface, grid
- Slide 5: Final contents columns covering visual principles, fixed applications (uniforms, passes
- Slide 6: Frames F1 as a revitalized, fan-first entertainment brand fuelled
- Slide 7: States brand positioning: a media and entertainment brand
- Slide 8: Unleash the greatest racing spectacle on the planet
- Slide 9: It all starts with the fan
- Slide 10: Make the spectacle more spectacular
- Slide 11: Calls to break down borders between the sport, fans, sponsors
- Slide 12: Our personality: Commanding, Charismatic, Audacious, Intense
- Slide 13: Frames design behaviours as the brand's DNA: balancing tech and humanity
- Slide 14: Unleash a voice of oil and blood
- Slide 15: The closer you are to death the more alive you feel
- Slide 16: Introduces how the new F1 identity will be applied
- Slide 17: The heart of the brand
- Slide 18: Explains the logo's construction from three forward-facing shapes that together
- Slide 19: Describes the logo family and recommended uses: the primary symbol
- Slide 20: Specifies the primary palette:F1 Warm Red, Carbon Black, Off-White
- Slide 21: Defines F1's core palette: F1 Warm Red, F1 Carbon
- Slide 22: Establishes a bold, aggressive display tone with large phrases (e.g
- Slide 23: Formula 1 typeface
- Slide 24: Introduces the master logo system and a modular grid area
- Slide 25: F1 logo: Sizes
- Slide 26: Describes the standard 'workhorse' logo asset intended for most brand
- Slide 27: Shows the standard logo as the primary workhorse application
- Slide 28: Standard F1 logo: Clear space
- Slide 29: Standard F1 logo: Orientation
- Slide 30: Standard logo: Example applications
- Slide 31: Standard logo: misuse examples
- Slide 32: Display logo: introduction
- Slide 33: Display F1 logo: large-scale example
- Slide 34: Display logo: clear space
- Slide 35: Display logo: orientation
- Slide 36: Display logo: example applications
- Slide 37: Display logo: misuse and limits
- Slide 38: Micro logo: introduction
- Slide 39: Micro logo: clear space and orientation
- Slide 40: Micro logo: example applications
- Slide 41: Micro logo: reserved for small sizes
- Slide 42: Logo colour: recommended combinations
- Slide 43: Approved colour combinations: red, white, black
- Slide 44: Logo lock‑ups: when a descriptor is needed
- Slide 45: F1 logo lock‑ups: stacked and horizontal
- Slide 46: Large-format lock‑up for campaigns
- Slide 47: Mark and wordmark: component breakdown
- Slide 48: Logo configurations: stacked, horizontal, micro
- Slide 49: Clear‑space rules for F1 lock‑ups
- Slide 50: Colour lock‑ups and forbidden combinations
- Slide 51: F1 logo: example applications
- Slide 52: F1 logo: misuse
- Slide 53: F1 Championship logo: official use
- Slide 54: Explains the Championship mark is composed of the F1 emblem
- Slide 55: F1 Championship logo configurations
- Slide 56: F1 Championship logo: clear space
- Slide 57: F1 Championship logo: colour lock‑ups
- Slide 58: Championship logo: event applications
- Slide 59: Colour: limited palette approach
- Slide 60: Defines the core palette:F1 Warm Red (Pantone Warm Red C)
- Slide 61: Primary colours: proportional usage
- Slide 62: Primary colours applied to merchandise and collateral
- Slide 63: Introduces the custom Formula 1 typeface created exclusively
- Slide 64: Title page for the system that pairs the custom display
- Slide 65: Type voice sample: speed, attack, control
- Slide 66: Formula 1 typeface: overview
- Slide 67: F1 Wide is the low, squat, aggressive weight described
- Slide 68: F1 Black is the loud, confident weight that conveys strength
- Slide 69: F1 Bold offers a mechanical, engineered feel and is recommended
- Slide 70: F1 Regular is precise and futuristic, designed for telemetry-style text
- Slide 71: Titillium for long-read body copy
- Slide 72: How to use type
- Slide 73: Impact vs Inform: display and body fonts
- Slide 74: Guides pairing a single display face (Wide or Black)
- Slide 75: Poster and system examples showing Bold/Regular and Wide/Black pairings
- Slide 76: Specifies numeric scale relationships for consistent system: large display headline
- Slide 77: Use of caps: short, impactful headlines
- Slide 78: All-caps examples across weights
- Slide 79: Avoid capitals in long copy
- Slide 80: Sentence case for headlines
- Slide 81: Display fonts: sentence case examples
- Slide 82: Tracking and kerning: display guidance
- Slide 83: Kerning and tracking examples across F1 weights
- Slide 84: Tight leading for large displays
- Slide 85: Display headlines: F1 Black leading guide
- Slide 86: Display headlines: F1 Wide leading guide
- Slide 87: Display headlines: F1 Bold leading recommendations
- Slide 88: Type alignment: left, centre, right
- Slide 89: Display alignment templates and logo placement
- Slide 90: Baseline grid and suggested point sizes
- Slide 91: Leading for display and body: F1 Bold & F1 Regular
- Slide 92: Line length guidelines for body copy
- Slide 93: colour: use Black or White only
- Slide 94: Approved type colour combinations and WCAG notes
- Slide 95: tints: Carbon Black hierarchy
- Slide 96: Do not use Warm Red for text or tints
- Slide 97: misuse: examples to avoid
- Slide 98: Special characters and pattern asset
- Slide 99: Ligatures: custom treatments
- Slide 100: Ligatures in F1 Regular: metrics and setup
- Slide 101: F1 Bold ligatures for compact headlines
- Slide 102: F1 Black ligatures for heavy-weight type
- Slide 103: F1 Wide ligatures for extended forms
- Slide 104: Alternate characters: built‑in options
- Slide 105: Dialing up attitude with alternate settings
- Slide 106: Stylistic sets for targeted character swaps
- Slide 107: F1 Regular: alternate glyph palette
- Slide 108: F1 Bold: alternate glyph palette
- Slide 109: F1 Black: alternate glyph palette
- Slide 110: F1 Wide: alternate glyph palette
- Slide 111: Alternate characters: avoid mixing styles
- Slide 112: Tabular glyphs for charts and tables
- Slide 113: Tabular lining: alignment example
- Slide 114: Regional characters and diacritics
- Slide 115: Regional characters: F1 Black guidance
- Slide 116: Regional characters: F1 Wide spacing
- Slide 117: Regional characters: F1 Bold use
- Slide 118: Titillium: pattern swatch
- Slide 119: Titillium: long‑read typeface
- Slide 120: Titillium: correct use vs. misuse
- Slide 121: System: square grid foundation for identity
- Slide 122: Grid pattern as supporting graphic system
- Slide 123: Base grid: 12pt square unit definition
- Slide 124: Base grid scaling across application sizes
- Slide 125: Base grid setup: InDesign preferences and increments
- Slide 126: system grid: creating larger modular document grids
- Slide 127: system grid sizing: grouping base units into boxes
- Slide 128: system grid: columns, margins, and gutters rules
- Slide 129: system grid setup: five-step InDesign workflow
- Slide 130: system grid: consistency across formats and sizes
- Slide 131: Introduces the graphic devices system and the three asset groups
- Slide 132: Thick and thin lines
- Slide 133: Thick and thin lines: sizing and use
- Slide 134: Line devices with content
- Slide 135: Specifies corner radii that scale with line weight so curves
- Slide 136: Thick and thin lines: colour
- Slide 137: Requires the red line when used alongside the F1 logo
- Slide 138: Thick and thin lines: misuse
- Slide 139: Introduces container devices as flexible, rounded shapes used to contain
- Slide 140: Standard and tabbed containers
- Slide 141: Standard container: corner radius and sizing
- Slide 142: Standard container: uses
- Slide 143: Tabbed container: corner radius and tab shape
- Slide 144: Container devices: example functions
- Slide 145: Rounded boxes: common misuse
- Slide 146: Graphic patterns: introduction
- Slide 147: Graphic patterns: pattern types
- Slide 148: Graphic patterns: colour pairings and scale
- Slide 149: Graphic patterns: type alignment
- Slide 150: Graphic patterns: scaling
- Slide 151: Graphic patterns: structural fills and backgrounds
- Slide 152: Graphic pattern misuse: alignment, scale and colour rules
- Slide 153: Visual principles: capturing drama and knife‑edge control
- Slide 154: Extreme aesthetics and mechanical structure
- Slide 155: Tight, not loose: layouts locked into place
- Slide 156: Activate and fill space using the grid
- Slide 157: Putting it all together: applied grid and patterns
- Slide 158: Constructing a system: three-step workflow
- Slide 159: system examples: article, feature and profile templates
- Slide 160: Basic document variations: template library
- Slide 161: Display and poster system examples
- Slide 162: Digital asset layouts and widgets
- Slide 163: Master fixed-application grid with a large headline band and defined
- Slide 164: Authorized uniform designs showing logo placement and color treatments
- Slide 165: Apparel examples: merchandise and fanwear
- Slide 166: Trackside photography treatments and crop examples that preserve brand visibility
- Slide 167: Vehicle livery applications showing the F1 mark on hospitality units
- Slide 168: Credential designs for Paddock, Pit, FIA, General Admission and Paddock
- Slide 169: Stationery and press templates
- Slide 170: 3D office signage examples demonstrating dimensional F1 mark and 'Formula1'
- Slide 171: Defines the F1 social avatar and header treatment for digital
- Slide 172: Announces a seasonal identity approach: F1 will introduce distinct visual
- Slide 173: Notes the seasonal identity design system is under development
- Slide 174: Introduces the partner lock-up system and previews the following pages
- Slide 175: Shows horizontal and vertical partner lock-up examples using Heineken
- Slide 176: Partner logo: Horizontal
- Slide 177: Partner logo: Horizontal: Construction
- Slide 178: Partner logo: Vertical
- Slide 179: Partner logo: Vertical: Construction
- Slide 180: Partner logo: Bucket flexibility
- Slide 181: Defines permitted colour treatments for partner lock‑ups: partner marks may
- Slide 182: Lists prohibited alterations: do not rearrange, recolour, change
- Slide 183: Contact: Ellie Norman & Alex Lowe
- Slide 184: Section opener for the appendix, providing a reference grid
- Slide 185: Introduces the brand architecture section that explains how the F1
- Slide 186: Explains that Formula 1 is the masterbrand and new products
- Slide 187: F1 masterbrand and sub‑brand hierarchy (2018)
- Slide 188: Prescribed lockup examples for sub‑brands and experiences using the F1
- Slide 189: Introduces the Paddock Club as Formula 1's premium hospitality sub‑brand
- Slide 190: Shows the bespoke Paddock Club wordmark, derived from the F1
- Slide 191: Paddock Club: logo configurations
- Slide 192: Logo colours and alternatives
- Slide 193: Colour palette: F1 Paddock Gold & Carbon Black
- Slide 194: Scale, alignment and position
- Slide 195: Application: menus, cards and guest collateral
- Slide 196: Section header introducing the photography guidelines and art direction used
- Slide 197: Supporting photography art direction
- Slide 198: Fans: photography guidance
- Slide 199: At the race: framing guidance
- Slide 200: Section header for specifications on paper stocks, finishes and production
- Slide 201: Paper stocks: Heaven 42 soft matte and Corona Offset
- Slide 202: Munken Pure Rough and Sirio Ultra Black for menus & tickets
- Slide 203: Specialist finishes: foils and metallic inks
- Slide 204: Circuit icons: custom racetrack set
- Slide 205: Circuit graphics: black and white icon assets
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