Diagram Pitch Deck 2022
Investor pitch for Diagram, founder Jordan Singer's AI-powered Figma plugin platform.
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The 79-slide deck covers Automator (100+ drag-and-drop design automation actions) and Creative AI tools (Designer, Fig, and a GPT-3-powered image-to-layers converter). Addresses a $35B design technology market with 16,000+ waitlist designers. Seeks $2M at a $15M post-money valuation to hire engineers and build AI design assistants over an 18-month roadmap.
- Slide 1: Diagram: AI-powered design platform
- Slide 2: Jordan Singer's professional journey as a designer and software builder
- Slide 3: I build my ideas
- Slide 4: Lil Software design brand
- Slide 5: Design portfolio and projects
- Slide 6: Portfolio project showcasing design system components, organization structure, and component
- Slide 7: Opal: productivity app interface design
- Slide 8: Design automation tool portfolio
- Slide 9: Playing with Plugins talk: Config 2021
- Slide 10: Design and code collaboration
- Slide 11: Financial and payment icons
- Slide 12: Cash App payment sending flow
- Slide 13: Component library with buttons and inputs
- Slide 14: Cash App transaction completion flow
- Slide 15: Diagram editor interface mockup
- Slide 16: Design systems unlock productivity
- Slide 17: Payment confirmation multi-screen flow
- Slide 18: Form and interactive elements
- Slide 19: Device frame with responsive preview
- Slide 20: Visual transition separating portfolio showcase from detailed product feature documentation
- Slide 21: Layer context menu and actions
- Slide 22: Component picker interface with preview pane showing selected component details
- Slide 23: File picker with multi-tool integration
- Slide 24: Design Landscape and market context
- Slide 25: Design tool market opportunity
- Slide 26: Differentiation against Figma and competitors
- Slide 27: iOS 15 UI Kit for Figma
- Slide 28: Material Design 2 kit baseline
- Slide 29: Design systems and pattern structure
- Slide 30: Overview of two core products: Automator for design task automation
- Slide 31: Automator Figma plugin enabling custom drag-and-drop automations for time-sensitive design
- Slide 32: Automator: drag-and-drop automation builder
- Slide 33: Design system automation use cases
- Slide 34: Reference showing layer hierarchy and organization patterns within design files
- Slide 35: Button component style variants
- Slide 36: Button size and variant options
- Slide 37: Component coordinates and spacing specifications
- Slide 38: Component code generation and export
- Slide 39: Automator plugin marketplace showing popular community-created automations with thousands
- Slide 40: 100+ actions for automation
- Slide 41: Automator trusted by Netflix and enterprises
- Slide 42: Automator testimonials from designers
- Slide 43: Automator plugin downloads and ratings
- Slide 44: Automator: Supercharge Figma
- Slide 45: Creative AI product suite
- Slide 46: Sam Altman on AI-powered creative tools
- Slide 47: Smart AI-powered design tools
- Slide 48: Designer: GPT-3 powered Figma plugin
- Slide 49: Image to layers conversion tool
- Slide 50: Fig: digital design assistant
- Slide 51: AI automation across creative domains
- Slide 52: Smart design tools assist and enable
- Slide 53: Diagram: Design Smarter
- Slide 54: Product strategy and vision
- Slide 55: Design industry investment trends
- Slide 56: Design tech TAM $35B spending, $31B Adobe
- Slide 57: Diagram 16,000+ designer waitlist
- Slide 58: Meeting designers where they are: Figma
- Slide 59: Figma is starting point, exploring others
- Slide 60: 18-month roadmap: hire, iterate, learn
- Slide 61: Iterate towards creative AI design tools
- Slide 62: Hire software engineering team
- Slide 63: Experiment, build, learn, iterate, repeat
- Slide 64: Diagram branding and mark
- Slide 65: Diagram: Design + AI convergence
- Slide 66: AI automation transforming creative domains
- Slide 67: Design Smarter: Diagram mission
- Slide 68: Design Landscape and market context
- Slide 69: Design tool industry trends
- Slide 70: Competitive analysis and positioning
- Slide 71: Pricing and revenue strategy
- Slide 72: User adoption and growth metrics
- Slide 73: Product roadmap and long-term vision
- Slide 74: Raising $2M at $15M post-money valuation
- Slide 75: Use of funds and capital allocation
- Slide 76: Diagram team and founder expertise
- Slide 77: Diagram team spanning design and engineering
- Slide 78: Closing remarks and vision
- Slide 79: Contact and investor inquiries
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