DEPT. Trends Forecast 2024
DEPT.
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Trends Forecast 2024 is a 71‑slide briefing for brands, designers, and digital teams that frames 2024 around Connection, Creativity, and Culture and five trend domains: AI, Personalization, Tech & Data, Impact, and Looking Ahead. It argues that widespread generative AI, data-first strategies, spatial computing, gaming, and renewed supply‑chain reshoring will reshape marketing and product, and urges investment in transparent AI, modern data foundations, and accessible design
- Slide 1: DEPT. Trends Forecast 2024: Connection, Creativity & Culture
- Slide 2: Shared desire for global connection amid fragmentation
- Slide 3: Five trend domains: AI, Personalisation, Tech & Data, Impact, Looking Ahead
- Slide 4: 1 IN OUR AI ERA
- Slide 5: AI's meteoric rise and public unease
- Slide 6: 1.1 GENERATIVE AI'S EVOLUTION
- Slide 7: Democratisation of generative AI expands creative competition
- Slide 8: Retention and experience will decide GenAI winners
- Slide 9: 1.2 TRANSPARENCY WITH AI IN THE SHORT TERM PAYS OFF
- Slide 10: Transparency and labeling will build consumer trust
- Slide 11: Transparency and content credentials for AI-generated media
- Slide 12: AI is the key to your Friday off
- Slide 13: AI automation helps employees get more done in fewer hours
- Slide 14: Offsetting AI is just as important as offsetting commutes
- Slide 15: GPT‑3 training may have consumed 700,000 litres of drinkable water
- Slide 16: Businesses must curb data‑centre water consumption
- Slide 17: AI becomes privacy’s unlikely defender
- Slide 18: AI can both threaten and defend data privacy
- Slide 19: 87% of consumers care about data privacy
- Slide 20: Responsible AI frameworks and emerging regulation
- Slide 21: MARKETING GETS PERSONAL : THIS TIME, FOR REAL
- Slide 22: Consumers expect personalization; 76% get frustrated when brands fail
- Slide 23: Introduces conversational commerce as the next evolution of e-commerce personalization
- Slide 24: Conversational commerce: guided shopping powered by AI
- Slide 25: Search is evolving : Gen Z often uses TikTok
- Slide 26: WELCOME TO THE CONCEPTUAL WEB ERA
- Slide 27: Generative AI stack and infrastructure (example: Amazon Bedrock)
- Slide 28: Unstructured data is the raw material for the conceptual web
- Slide 29: GEN Z IS MORE NUANCED THAN YOU THINK
- Slide 30: Survey findings: Gen Z expects authenticity and better media portrayal
- Slide 31: Most valued product qualities for Gen Z
- Slide 32: Searchers no longer give a cl*ck
- Slide 33: Marketers must adapt search strategies for 2024
- Slide 34: Conversational SERPs require distinctive human-led content
- Slide 35: With tech and data, the future is now
- Slide 36: Brands must re-invest in data, AI, and product innovation
- Slide 37: Spatial computing gets good. Really good
- Slide 38: Include spatial computing : substance over style
- Slide 39: Profile: bringing VR headsets into the paediatrician's office
- Slide 40: Web3 is not dead
- Slide 41: Only 20% of NFTs have full ownership
- Slide 42: Regulation and enterprise interest could revive Web3
- Slide 43: Gamers are here for new-age tech (and open to marketing)
- Slide 44: Gaming market: $347B global, $248B mobile
- Slide 45: Games are new social platforms and ad channels
- Slide 46: Social media goes freemium
- Slide 47: Relying on one social platform is risky
- Slide 48: Every company is a data company so... what's next?
- Slide 49: AI will be commodified; data becomes the differentiator
- Slide 50: OpenAI Data Partnerships : build a modern data foundation
- Slide 51: 3.6 Offshore, Nearshore, Friendshore, Reshore
- Slide 52: Nearshoring tripled from 2022 to 2023
- Slide 53: Manufacturing shifts: Mexico, EU policy, and memory demand
- Slide 54: 4 People and the Planet
- Slide 55: Collaboration creates business opportunities for people and planet in 2024
- Slide 56: 4.1 Good design is accessible design. Full stop
- Slide 57: Accessibility gap: 96% of top pages are not fully accessible
- Slide 58: How to improve e-commerce accessibility & ensure inclusivity
- Slide 59: 4.2 Brand safety gets turned upside down
- Slide 60: 80% of advertising professionals are concerned about brand safety
- Slide 61: X reopens to political ads as brand-safety risks rise
- Slide 62: Brand safety needs a nuanced, AI‑enabled response
- Slide 63: A new chapter in mobility is more about the journey
- Slide 64: Policy and preferences will cut private passenger miles 15% by 2035
- Slide 65: Mobility‑as‑a‑Service to expand from $347.6B (2024) to $822.8B (2032)
- Slide 66: Mitigating impact with the power of innovation
- Slide 67: Consumers expect brands to strengthen society; ESG adoption accelerates
- Slide 68: Cloud and Net Zero tools help brands measure and reduce emissions
- Slide 69: Introduces four forward themes for the year ahead: AI's maturation
- Slide 70: DEPT. Closing remarks and contact
- Slide 71: DEPT. : Trends Forecast 2024
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