DEPT® Retail Commerce Insights 2024

DEPT® argues that the traditional retail marketing funnel has collapsed into a nonlinear, multi-channel landscape where every touchpoint, from TikTok Shop to in-store showrooms, can trigger discovery, conversion, or loyalty. The report covers owned e-commerce differentiation, physical retail's evolving role, retail media networks projected to hit $85 billion by 2026, and social commerce heading toward $2.9 trillion. Case studies for Patagonia, Barilla, and Peter Thomas Roth illustrate each channel strategy.