Bravida Brand Guidelines 2021
Brand guidelines for Bravida that specify logo, symbol, color palette, (Inter with Arial fallback), photography, illustration, iconography, motion, and graphic formats.
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Intended for internal design, marketing, and external suppliers, the 123‑slide manual provides clear‑space rules, PMS/CMYK/RGB/HEX color specs, scales and weights, photography direction for service and installation contexts, vehicle and workwear applications, and motion/animation standards
- Slide 1: Bravida: Brand Guidelines 210618
- Slide 2: On-site pipe welding imagery
- Slide 3: Foreword: the role of our visual identity
- Slide 4: Our toolbox: brand assets index
- Slide 5: Logotype: section entry
- Slide 6: Introduction: handling the logotype
- Slide 7: Clear space: minimum spacing rules
- Slide 8: Color options: approved logo variants
- Slide 9: Don'ts: prohibited logo treatments
- Slide 10: Symbol: section entry
- Slide 11: Introduction to the symbol
- Slide 12: Specifies the minimum clear space around the symbol as one
- Slide 13: Shows approved symbol color treatments: full-color, reversed white, single-color
- Slide 14: Our toolbox: colors
- Slide 15: Defines Bravida Blue and Bravida Green as the primary brand
- Slide 16: Lists six supportive colors (dark blue, three light blues, pink
- Slide 17: Guides designers to balance primary and supportive colors for brand
- Slide 18: Provides a matrix of color pairings that demonstrate sufficient contrast
- Slide 19: Section opener that introduces the chapter and points to subsections
- Slide 20: Introduces Inter as the brand typeface, explains that Bravida will
- Slide 21: Inter typeface: weights and usage
- Slide 22: When Inter is not available (for example in Word
- Slide 23: High-level rules: limit type sizes to a maximum of three
- Slide 24: settings: headers and body
- Slide 25: Table of contents for Bravida's brand toolbox that highlights photography
- Slide 26: Explains Bravida's need for varied image types: from corporate marketing
- Slide 27: Defines the photographic style as journalistic and realistic: avoid staging
- Slide 28: Divides Bravida's image bank into four categories: Installation, Service, Office
- Slide 29: Guidelines for service-division photography: capture authentic, unstaged employee moments; ensure
- Slide 30: Installation photography should document real work environments (even dirty
- Slide 31: Office photography: natural, unstaged images
- Slide 32: End users: lifestyle and project imagery
- Slide 33: Our toolbox: graphic format (page 33)
- Slide 34: Introduction: graphic format from the logotype
- Slide 35: Examples: graphic format applied to mockups
- Slide 36: Our toolbox: illustrations & charts (page 36)
- Slide 37: Introduction: illustration style and intent
- Slide 38: Bring buildings to life: highlight elements
- Slide 39: Color options for illustration backgrounds
- Slide 40: Example: illustration used in printed spread
- Slide 41: Guidance for charts that match Bravida's illustration style: use Bravida
- Slide 42: Table of contents for Bravida's toolbox listing logotype, symbol, colors
- Slide 43: Icon construction rules: icons are grid-based, share a consistent line
- Slide 44: A set of circular service icons with labels (service, ventilation
- Slide 45: Additional icon examples for security and building systems including employees
- Slide 46: Further icon examples focused on operational roles and logistics
- Slide 47: Section divider that highlights the Tagline chapter (page 47)
- Slide 48: Explains Bravida's primary tagline 'We bring buildings to life'
- Slide 49: Primary tagline 'We bring buildings to life.' presented with approved
- Slide 50: Guidance for the compact vertical tagline artwork: use the provided
- Slide 51: Table of contents for Bravida's brand toolbox with 'Area
- Slide 52: Defines how Bravida treats 'areas of expertise': as descriptive
- Slide 53: Specifies (Inter Light), single‑ and double‑line lockup variants and minimum
- Slide 54: Prescribes color usage for area-of-expertise lockups: use Bravida Blue
- Slide 55: Placement on printed materials
- Slide 56: Section header introducing Bravida's sustainability chapter and the visual tools
- Slide 57: Specifies Bravida Green and Bravida Green 25 color values (PMS
- Slide 58: Introduces the Bravida GreenHub concept and presents applied examples
- Slide 59: Table of contents page marking 'Overview' as the forthcoming chapter
- Slide 60: Photo and application grid illustrating approved visual style: photography
- Slide 61: Our toolbox: Applications
- Slide 62: Navigation page for workwear examples (sweatshirts, polo, jacket, pants)
- Slide 63: Specify a large symbol centered on the back
- Slide 64: Variant shows the same large back symbol with the area-of-expertise
- Slide 65: Logo may be screenprinted or embroidered; use the positive (colored)
- Slide 66: For high-visibility sweatshirts use the black Bravida logo: a small
- Slide 67: On jackets use the black Bravida logo with a small
- Slide 68: Place the black Bravida wordmark on the lower back
- Slide 69: Navigation for vehicle branding examples listing specific car models
- Slide 70: Kia Optima Sportswagon + Tagline
- Slide 71: Kia Optima Sportswagon: livery for Fire & Security
- Slide 72: Peugeot 510 van: area of expertise placement
- Slide 73: Peugeot 510: tagline and campaign sticker placement
- Slide 74: Peugeot 510: optional green striping
- Slide 75: Peugeot 510: optional silver striping
- Slide 76: Section opener for stationery assets, listing included templates such
- Slide 77: Business card: system and specs
- Slide 78: Business card back: full-bleed green with tagline
- Slide 79: Word template: grid
- Slide 80: Email signature: standardized contact block
- Slide 81: Introduces the advertising templates section and indexes related application pages
- Slide 82: Defines the A4 grid system for print ads with 20
- Slide 83: Photo Ad: A4
- Slide 84: Graphic Ad: A4
- Slide 85: Defines the A5 landscape grid with 15 mm margins, seven
- Slide 86: Photo Ad: A5
- Slide 87: Graphic Ad: A5
- Slide 88: Section header for banner templates that lists web banner formats
- Slide 89: Grid: 300 × 600 px
- Slide 90: Photo-based web banner templates with rules (Inter Extra Light large
- Slide 91: Graphic banners: vertical format
- Slide 92: Grid: 300 × 250 px
- Slide 93: Photo banner format with Inter Extra Light headline (35 pt)
- Slide 94: Graphic banners: horizontal format
- Slide 95: Applications: motion graphics
- Slide 96: Introduction: motion identity
- Slide 97: Describes the logotype animation sequence where the symbol and letters
- Slide 98: Intro: motion alternatives
- Slide 99: Outro: motion animation
- Slide 100: Guidelines for animated text: lines fade in left-to-right using Inter
- Slide 101: Textplate: animated contrast plate for legibility
- Slide 102: Text chapter: centered color block for chapter breaks
- Slide 103: Text sequence: multi-frame sequencing for long copy
- Slide 104: Nameplate: on-screen name, role and location
- Slide 105: Subtitles: white type on 60% black box, two-line max
- Slide 106: Applications: section index with social media focus
- Slide 107: Instagram: mobile profile and post mockups
- Slide 108: Instagram post examples: image and illustration formats
- Slide 109: Facebook: desktop page mockup
- Slide 110: Facebook header: illustrated cover variant
- Slide 111: LinkedIn company page example
- Slide 112: Applications: workwear, vehicles, stationery, templates
- Slide 113: Four PowerPoint layouts: title photo, two-column content, agenda
- Slide 114: Applications: signs & stickers section
- Slide 115: and spacing rules for signs, stickers and banners: use Inter
- Slide 116: Sign/sticker/banner: spacing and grid
- Slide 117: Security sticker: single-word example
- Slide 118: Security sticker: multi-line example
- Slide 119: Logo sticker + address
- Slide 120: Logo sticker + text
- Slide 121: Round security sticker uses Inter Semibold white type
- Slide 122: Security sticker specifies Inter Semibold headlines and Inter Regular body
- Slide 123: We bring buildings to life
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