Arts Midwest Brand Guidelines 2025
Arts Midwest Brand Guidelines 2025 is a 45-slide identity manual for Arts Midwest and its regional partners across nine Midwestern states and Native Nations.
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The deck covers voice, logo systems (primary and secondary marks), a signature Accent graphic, the 44° Amp Angle, color specifications, and Epilogue and Newsreader typefaces. It closes with sample applications for web, social, print, signage, and merch, plus partner lockup rules.
Guideline Arts Midwest
- Slide 1: Arts Midwest: Brand Guidelines 2025
- Slide 2: A short positioning line that frames Arts Midwest
- Slide 3: Arts Midwest supports, informs, and celebrates Midwestern creativity
- Slide 4: Contents: Our Brand, Our Logo, Visual Elements, Sample Applications
- Slide 5: Introductory header for the brand section that orients readers
- Slide 6: Our brand builds trust in our communities
- Slide 7: Strategy frame: mission, vision, values, focus areas
- Slide 8: Writing About Arts Midwest: Micro and Short Bios
- Slide 9: Long bio: narrative framing and organizational purpose
- Slide 10: Joyful, loud, and Midwest proud
- Slide 11: Talking About Arts Midwest: why, what, how, where
- Slide 12: Guiding principles: community, authenticity, Midwest pride
- Slide 13: Writing Dos and Don'ts
- Slide 14: Writing style samples: micro bios and program copy
- Slide 15: Introduces the logo section and demonstrates the logo
- Slide 16: Logo concept: a ripple, mark, and initial
- Slide 17: Defines the Primary Logo (Logo_AM_Primary) as the default mark
- Slide 18: Describes horizontal and stacked logo variants
- Slide 19: Logo lock‑ups with partner marks
- Slide 20: Sample application: headline with hero photography
- Slide 21: Arts Midwest provides black and white logo variants and instructs
- Slide 22: Specifies clear space (based on the height of the 'M')
- Slide 23: Example photography demonstrates the brand's upward 'accent' graphic over community
- Slide 24: Surrounding the logo itself, our brand’s visual system
- Slide 25: Shows a full-bleed photo with a horizontal color swatch bar
- Slide 26: Provides the full color palette with Pantone, CMYK, RGB
- Slide 27: Brand fonts: Epilogue and Newsreader
- Slide 28: Web and headline hierarchy
- Slide 29: Uses a hero photograph (Two Spirit Pow Wow, Rapid City)
- Slide 30: Defines The Accent (Accent_AM) as a logo-inspired graphic with two
- Slide 31: The Accent in Use
- Slide 32: The Amp Angle (AmpAngle_AM) is a defined geometric device (44°)
- Slide 33: Supporting, informing, and celebrating the Midwest
- Slide 34: Photography is the primary storytelling tool: use original, community-sourced images
- Slide 35: Use caption text to name artist/event/location/art form with a dynamic
- Slide 36: Introduces real-life brand applications that follow: a visual transition
- Slide 37: Desktop website mockup illustrating the hero treatment, header accent
- Slide 38: Three mobile screens showing regional navigation, a bright article list
- Slide 39: Examples of Instagram-style posts and tiles that pair headlines
- Slide 40: A curated grid of, textured illustrations that define the brand's
- Slide 41: Creative Midwest Media Cohort program brochure and agenda
- Slide 42: Office signage and roll-up banner application
- Slide 43: Branded swag: tote, notebook, stickers, portable speaker
- Slide 44: Stationery system: letterhead, business card, envelope
- Slide 45: Brand Guidelines: closing slide
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