Lefty A Year in Data 2024

Lefty's A Year in Data 2024 tracks influencer marketing EMV across fashion, beauty, sportswear, hospitality, and automotive. The Paris 2024 Olympics generated 43 billion impressions across 59,000 tracked posts and 6,200 athletes, with artistic gymnastics topping EMV at $113M. Rare Beauty led makeup at $282M EMV, La Roche-Posay broke out in skincare, and Dior and Maison Margiela dominated fashion week. The report closes with ranked lists of the top fashion, beauty, athlete, and emerging influencers of the year.