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Zapier Brand Guidelines 2023 / Guideline

Photography usage spectrum across campaigns

Photography spectrum guides selection based on campaign goal: Attract for stand out moments, Engage for interesting content, Retain for authentic real-world moments across product and support channels

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  1. Official brand guidelines document establishing visual identity standards and design 01
  2. Section divider introducing the Vision segment covering brand positioning 02
  3. Zapier bold vision for the future 03
  4. Target audience automation accelerators 04
  5. Welcome to the new possible 05
  6. Zapier platform as stage for automation stories 06
  7. Logo usage and applications 07
  8. Complete color palette 10 named colors 08
  9. Color logic and harmonious pairings 09
  10. Harmonious color pairing examples 10
  11. Color application in campaign examples 11
  12. Degular Display typeface for brand 12
  13. Font system section divider 13
  14. Inter typeface for screen readability 14
  15. Inter font family and weight variations 15
  16. DD Bold typeface personality and applications 16
  17. Icons integral to brand expression and product 17
  18. Icon system outline and filled variants 18
  19. Product interface usage examples 19
  20. Photography usage spectrum across campaigns 20
  21. Zapier Brand Studio team contact 21

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