YourStudio: Generation Alpha

YourStudio's Generation Alpha report tracks how this cohort, projected to exceed 2 billion by 2025 with a $5.46 trillion economic footprint, is already reshaping consumer markets. Born into AI, metaverse, and crypto as defaults, Gen Alpha carries five defining traits: Digitally Empowered, Active Advocates, Hyper Expressive, Knowledge Seekers, and Balance Conscious. Brands covered include Lego, Fortnite, Allkinds, Evereden, NatWest Rooster Money, Little Loop, and Whirli.