Smith & Diction Process Deck 2023 / Portfolio

What is a brand identity — definition and components

Smith & Diction opens by defining brand identity as the visual and emotional representation of a brand, encompassing logo, color scheme, messaging, type, imagery, and other elements that create specific feelings and associations

Slide 1 of 10

  1. What is a brand identity — definition and components 01
  2. Smith & Diction 2023 — the process 02
  3. Featured work — process and outcomes section 03
  4. Client logo and identity design showcase 04
  5. Smith & Diction — 13 years of brand design experience 05
  6. 10-step design process framework 06
  7. Process recap and deeper exploration section 07
  8. Step 8 — presentation and client feedback process 08
  9. Service offerings — branding, design, and art direction 09
  10. The first step of the process is to trust the process 10