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Perplexity Ads Pitch Deck 2024 / Sales

Search Limitations with Complex Queries

Traditional search returns lists rather than synthesized answers, forcing users to click through multiple results for tasks

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  1. Perplexity AI Answer Engine 01
  2. Market Opportunity in AI Search 02
  3. Billions of Questions Asked Daily 03
  4. Traditional Search Defined by Blue Links 04
  5. Search Limitations with Complex Queries 05
  6. Taking a Different Approach to Search 06
  7. Product and Solution Approach 07
  8. Search Like Never 08
  9. Conversational Synthesis of Web Information 09
  10. Pro Search Accuracy Focus 10
  11. User Engagement and Growth 11
  12. Monthly Active Users Growth 12
  13. Query Volume and Engagement Metrics 13
  14. Competitive Position and Advantages 14
  15. Conversational Answers versus Search Lists 15
  16. Accuracy and Source Attribution 16
  17. User-Focused Interface and Design 17
  18. Section introducing advertising opportunities available on Perplexity's platform 18
  19. Advertisers Reaching Intent-Driven Users 19
  20. Perplexity enables contextual advertising that aligns with user queries 20
  21. Brand Awareness and Conversion Moments 21
  22. Leading brands have begun advertising on Perplexity, demonstrating demand 22
  23. Section covering specific value propositions for advertisers on Perplexity 23
  24. Advertisers can achieve premium placements within direct answers and search 24
  25. Sponsored Collections and Curation 25
  26. Measurement and Attribution Tracking 26
  27. Pricing and Commercial Model 27
  28. Perplexity offers flexible pricing options for different advertiser budgets 28
  29. Roadmap and Future Vision 29
  30. Mobile Expansion and Platform Growth 30
  31. Partnership Call to Action 31
  32. Invitation for advertisers to begin partnership with Perplexity and access 32
  33. Perplexity contact information for advertising inquiries and partnership discussion 33

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Curated by Muharrem Senyil

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