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OpenAI Brand Guidelines 2022 / Guideline

Five core brand values

OpenAI's five core values: Gravitas (seriousness of commitment to safety), Precision (expertise and rigor), Approachability (impact on humanity), Allure (wonder and discovery), and Bold (scale and innovation)

Slide 5 of 17

  1. Brand guidelines cover and version 01
  2. Mission to ensure AGI benefits humanity 02
  3. Introduction and strategy framework 03
  4. Brand values rooted in mission 04
  5. Five core brand values 05
  6. Logo usage on black and white 06
  7. Color system and palette framework 07
  8. Color introduction and philosophy 08
  9. Primary color palette black and white 09
  10. Thirty color themes with light, mid, dark 10
  11. Red theme variants and application 11
  12. Primary color themes for products 12
  13. Font weights and Signifier family 13
  14. Iconography with mitered and butted caps 14
  15. Photography principles and visual values 15
  16. Data visualization bar and column charts 16
  17. Pie and donut chart visualization 17

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