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Mash Brand Guidelines 2023 / Guideline

Messaging pillars: confidence, aspiration, and humanized tone

Brand messaging emphasizes inspiration and confidence balanced with humble, accessible communication reflecting Mash's supportive community personality

Slide 9 of 62

  1. Brand Guidelines for Mash monetization platform 01
  2. Better ways to monetize, find yours 02
  3. Table of contents for all sections 03
  4. About Us — brand strategy section 04
  5. Purpose: make earning online free, open, and value-based 05
  6. Mission: remonetize the internet 06
  7. Three brand pillars: find your fit, power to people, build for tomorrow 07
  8. Brand attributes: empowering, flexible, convenient, supportive 08
  9. Messaging pillars: confidence, aspiration, and humanized tone 09
  10. Text and voice messaging guidelines 10
  11. Logo Family section overview 11
  12. Logo family variants and usage rules 12
  13. Primary wordmark in standard and stacked lockups 13
  14. Wordmark with dark letterform 14
  15. Wordmark with light letterform 15
  16. Graphic mark construction and geometry 16
  17. Graphic mark clearspace and sizing 17
  18. Animated graphic mark for interactive contexts 18
  19. Full wordmark on dark surface 19
  20. Full wordmark on light surface 20
  21. Logo abbreviation and single-color lockup 21
  22. Do's and don'ts: logo usage guidelines 22
  23. Logo applications on brand color backgrounds 23
  24. Color Palette section overview 24
  25. Primary color palette: magenta, neutrals, and accents 25
  26. Color specifications with RGB and CMYK values 26
  27. Acceptable contrast combinations for readability 27
  28. Logo applications on brand colors 28
  29. Typeface system overview and principles 29
  30. Typeface principles and system design 30
  31. Rules — primary typeface with weights and sizes 31
  32. Rules typeface specimens and character set 32
  33. Rules type scale divisible by 8 with tier hierarchy 33
  34. Rules specimen and scale examples 34
  35. GT Flexa — secondary typeface with variable features 35
  36. GT Flexa as fluid design system typeface 36
  37. GT Flexa specimen with variable axis demonstration 37
  38. Complete hierarchy: eyebrow through label sizes 38
  39. Type application: auto and one-click payments 39
  40. Type sample: unlimited ways to earn, find yours 40
  41. Monetization messaging type examples 41
  42. Type hierarchy for branded copy and body text 42
  43. Imagery & Art Direction section 43
  44. Editorial imagery with energetic illustrations 44
  45. Supporting image library and visual reference 45
  46. UI elements bank showing product components 46
  47. Leaderboard, voting, and boost features 47
  48. UI building blocks and component library 48
  49. Brand Experience — digital and brand touchpoints 49
  50. Presentation slide template with brand hierarchy 50
  51. Print rules for presentations and materials 51
  52. Print collateral: flyers and promotional materials 52
  53. Content monetization card mockup 53
  54. Web apps and integration mockups 54
  55. Donations and fundraising feature card 55
  56. Brand expression across digital experiences 56
  57. Mobile and responsive design patterns 57
  58. System snippets and marketing callouts 58
  59. Social media examples: Instagram feed templates 59
  60. Website interactive and final expression 60
  61. Mobile app and web responsive design 61
  62. Thank you — closing slide 62

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Curated by Muharrem Senyil

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