M-RNING Trend Report 2024
M-RNING's 2024 Trend Report, The Age of Relevance, examines how attention, celebrity, and cultural authority are redistributed across platforms and generations.
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The 83-slide report argues relevance is contested, shaped by viral spectacle, intergenerational nostalgia, and fan-driven 'multiverses'. It presents frameworks (decagon field, three levels of relevance), survey findings including a 41% fandom projection stat, and tactical brand recommendations such as brutalist communication and persona-mapping.
Report M-RNING
- Slide 1: M-RNING The Age of Relevance
- Slide 2: Welcome to the Age of Relevance
- Slide 3: We are entering an age where celebrity and reality collide
- Slide 4: Methodology: mixed digital anthropology and data mining
- Slide 5: Contents: five chapters mapping the report
- Slide 6: Chapter One: Tropes vs. Truths
- Slide 7: A race to the bottom: brands chase youth while youth chase nostalgia
- Slide 8: Quote: distinguishing generational attributes from universal traits
- Slide 9: The generational battleground: elect your representative
- Slide 10: Truths? Or just industry‑led tropes?
- Slide 11: Generational market perceptions: progress vs reality
- Slide 12: The promise of youth
- Slide 13: Drinking from the fountain of youth isn't all that fruitful
- Slide 14: Claims cross-generational discovery:youth mining nostalgia and older audiences embracing contemporary
- Slide 15: When inspiration and influence transcends generations
- Slide 16: What defines your identity?
- Slide 17: Young people want values reflected
- Slide 18: Relevance doesn't solely exist through youth
- Slide 19: What if we questioned our ways of working?
- Slide 20: Chapter Two: Lost in Limbo
- Slide 21: Finding Ourselves in Limbo
- Slide 22: Silo Culture and Collectivism
- Slide 23: Embracing the Algorithm, Then Stepping Out
- Slide 24: Nostalgia and conservative aesthetics are resurging:particularly among young men:offering perceived
- Slide 25: Embrace History to Move Culture Forward
- Slide 26: As systems oscillate between disorder and heavy regulation, cultural 'chaos'
- Slide 27: Chaos Is a Different Word for Risk
- Slide 28: Virality conflated with relevance has made 'hype' a liability
- Slide 29: Semi-Clout Mechanisms and Staying Power
- Slide 30: Performance culture and digital permanence push people into constant opinion-sharing
- Slide 31: 'At a party, one of the few ways people interact
- Slide 32: The liminality of tension points and the decagon field
- Slide 33: We can subscribe to all of these things at once
- Slide 34: Brand map: mapping tensions across a decagon of identity
- Slide 35: Chapter Three: Narcissism and The Gaze
- Slide 36: As age becomes second to a complex matrix of beliefs
- Slide 37: 'Narcissism is worrying about how people perceive you.': Whitney Mallet
- Slide 38: Step into the epoch of reactive narcissism
- Slide 39: Self Design in an Age of Relevance
- Slide 40: 'The contemporary Narcissus cannot be so certain of their own
- Slide 41: How does this shape our self-design and how we perform online?
- Slide 42: Distinguishes two social performance modes: PDA (public displays
- Slide 43: 'The Internet and social media encourage you to have inflammatory takes.'
- Slide 44: The Spectacle of Self
- Slide 45: Describes identity as a pixelated multiverse where real-life self
- Slide 46: Performance of Influence, Opinion and Nuance
- Slide 47: 'As these trends... become more complex and coded...'
- Slide 48: Chapter Four: New Fame
- Slide 49: Influence is mass: bring back same
- Slide 50: The Lore of a Celebrity Multiverse
- Slide 51: Fan fiction remakes celebrity and legacy in the post-truth era
- Slide 52: Celebrity multiverse maps reveal attachable fan fantasies
- Slide 53: Celebrity isn't dead:it's in a renaissance period
- Slide 54: Celebrity meta-fiction: personas, biopic rumors, and self-authorship
- Slide 55: 41% say celebrity popularity comes from projecting fantasies
- Slide 56: Quote: Shumon Basar on collapsed distance and celebrity
- Slide 57: Timeline: Paparazzi → Selfie → Branded → Fan-Fiction eras (1990–2020)
- Slide 58: Addison Rae scream as a symbolic cultural reset
- Slide 59: The Great Parasocial Expectation: icons expected to lead
- Slide 60: Quote: Dorian Electra on parasocial pressure and toxic fandom
- Slide 61: New Kingdoms: new forms of celebrity
- Slide 62: Three levels of relevance
- Slide 63: When influence and virality become material
- Slide 64: Build a celebrity God
- Slide 65: A persona-mapping template that asks creators and brands to define
- Slide 66: What about our own seat at the table?
- Slide 67: Do you believe your voice has influence?
- Slide 68: I revel in my obscurity
- Slide 69: What if… we learn from celebrity culture
- Slide 70: Chapter Five: Brand Brutalism
- Slide 71: What does this mess of nuance and fractured realities mean for brands?
- Slide 72: The New Age Of Brutalist Brands
- Slide 73: A dynamic shift between brands and individuals
- Slide 74: Introducing brutalist brands: pure, direct realism, that can at times feel surreal
- Slide 75: Brutalist brand examples: SSENSE, Yeezy, Products Ltd
- Slide 76: Brand vision should stay holy, but brand connection should invite blasphemy
- Slide 77: Four tactical rules for brutalist brands
- Slide 78: M-RNING THE core team and contributors: Shadeh Kavousian, Sui Sien
- Slide 79: Image and media credits for artworks, photographs, and clips used
- Slide 80: Additional credits and archival sources for the report's visual references
- Slide 81: Credits: image sources and attributions
- Slide 82: Credits: additional image attributions
- Slide 83: M-RNING MORNING: The Age of Relevance
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