IKEA Play Report 2024
IKEA Play Report 2024 draws on research with 7,000 participants across seven countries to document the role of play in children's mental wellbeing and happiness.
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The report finds a broad cultural shift toward prioritizing play, but also uncovers access disparities across income groups and geographies. Key claims: children who play more report higher happiness scores; the home is the most common and most important space for play; and parents who play alongside their children see measurable wellbeing benefits. IKEA uses the findings to make the case for designing homes and products around play.
