Hexaware Brand Guidelines 2024
Hexaware brand guidelines (Q1 2024) standardize the wordmark, sub-brand architecture, color palette, imagery, and iconography for global communications. The 57-slide deck prescribes logo lockups, clearspace rules, a primary Manrope type system, and a palette with explicit hex/RGB values. It consolidates 160+ named IPs into three core sub-brands: Amaze, Tensai, and RapidX, with templates for web, decks, white papers, and email signatures.
- Category
- Guideline
- Industry
- Enterprise
- Brand
- Hexaware
- Published
- Slides
- 57
- Slide 1: Hexaware's brand guidelines (Q1 2024) establish identity rules, logo usage
- Slide 2: Lists eight sections: Overview; Logo usage; Sub-brands; Color; Imagery; Iconography
- Slide 3: Introduces Hexaware's brand refresh goals and scope, framing the guidelines
- Slide 4: Describes Hexaware as a global technology and business-process services company
- Slide 5: Brand evolution and previous rebrand recap
- Slide 6: About the brand refresh
- Slide 7: Section opener introducing rules for Hexaware logo usage, including approved
- Slide 8: Explains the refreshed wordmark that streamlines the name and removes
- Slide 9: So what happened to the H?
- Slide 10: Displays approved logo variants for light and dark backgrounds
- Slide 11: Enumerates prohibited Hexaware logo modifications:no rotation, gradients or drop shadows
- Slide 12: Section introduction that frames Hexaware's sub-brand strategy and the need
- Slide 13: Explains that Hexaware identified 160+ named IPs, creating brand noise
- Slide 14: Our three sub-brands are Amaze, Tensai, and RapidX
- Slide 15: Demonstrates approved horizontal lock‑ups pairing the Hexaware wordmark with each
- Slide 16: Shows approved vertical lock‑ups where the Hexaware mark sits above
- Slide 17: Each sub-brand consists of various modules
- Slide 18: Tagline font and spacing for lock-ups
- Slide 19: Sub-brands shown without Hexaware logo
- Slide 20: Section header introducing Hexaware's color system and the forthcoming palette
- Slide 21: Defines Hexaware's brand color system with primary blues, supporting neutrals
- Slide 22: : usage, weights, and hierarchy
- Slide 23: Manrope: primary brand font
- Slide 24: Heebo: secondary font
- Slide 25: If Manrope and Heebo are unavailable, use Helvetica Neue Light
- Slide 26: Example scale: 72px Manrope Light headline with a medium-weight subhead
- Slide 27: Section header introducing Hexaware's imagery and photography guidelines for consistent
- Slide 28: Provides high-level guidance for choosing images and photography that accurately
- Slide 29: A note on diversity and inclusion
- Slide 30: Our people are the heart of the Hexaware brand
- Slide 31: People photography: authentic, unposed interactions
- Slide 32: People photography: avoid posed or staged images
- Slide 33: The industries we serve form our focus
- Slide 34: Industries and spaces: recommended examples
- Slide 35: Industries and spaces: avoid contrived or negative scenes
- Slide 36: Technology is at the core of who we
- Slide 37: Technology imagery: recommended abstract visuals
- Slide 38: Technology imagery: avoid floating graphics and clichés
- Slide 39: Infographics can help show the impact of what we do
- Slide 40: Infographic examples: clear, labeled diagrams
- Slide 41: Infographic examples: Do
- Slide 42: Infographic examples: Don't
- Slide 43: Section header introducing the iconography guidelines and examples used across
- Slide 44: Guidelines to use the approved brand icon set (linked via
- Slide 45: Grid of single-color, minimal icons designed for small sizes
- Slide 46: Recommends using color highlights sparingly to draw attention and guide
- Slide 47: Section header that introduces practical 'brand in action' examples demonstrating
- Slide 48: Explains that the following pages present artifacts and mockups illustrating
- Slide 49: Collection of full-page website templates showing hero imagery, gradient hero
- Slide 50: Assortment of recommended slide templates including hero covers, metrics, process
- Slide 51: A set of Hexaware white paper templates and page layouts
- Slide 52: Case study system templates including hero cover, solution pages, challenge
- Slide 53: LinkedIn banner example: corporate
- Slide 54: LinkedIn banner example: individual
- Slide 55: Two signature layouts showing versions with and without physical address
- Slide 56: Email signature example: text-only
- Slide 57: Closing slide with Hexaware contact information: marketing@hexaware.com
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