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Frame.io Brand Style Guide 2023 / Guideline

Symbol centering and optical alignment

Logo centering specifications accounting for the arrow effect optical illusion by aligning the metric center to the right edge of the second bar in the symbol

Slide 11 of 18

  1. Brand Style Guide cover 01
  2. Contents overview and navigation 02
  3. Mission and brand positioning 03
  4. Frame.io principles — undeniable, premium, professional 04
  5. Undeniable leadership in film technology 05
  6. Premium attention to detail 06
  7. Visual and verbal foundations 07
  8. Frame.io logo symbol — usage and placement 08
  9. Symbol variants for dark, light, and cobalt backgrounds 09
  10. Symbol clearspace and spatial margins 10
  11. Symbol centering and optical alignment 11
  12. Primary color palette with light and dark variants 12
  13. Extended color palette for accessibility and contrast 13
  14. Cast light in filmic workspaces 14
  15. Brand photography and visual examples 15
  16. Gradient blending for lush brand vibrance 16
  17. Area lighting in campaign and content applications 17
  18. Brand Style Guide closing 18

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