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Diagram Pitch Deck 2022 / Pitch

Pricing and revenue strategy

Diagram's subscription and enterprise pricing model for monetizing Automator and Creative AI tools

Slide 71 of 79

  1. Diagram — AI-powered design platform 01
  2. Jordan Singer's professional journey as a designer and software builder 02
  3. I build my ideas 03
  4. Lil Software design brand 04
  5. Design portfolio and projects 05
  6. Portfolio project showcasing design system components, organization structure, and component 06
  7. Opal — productivity app interface design 07
  8. Design automation tool portfolio 08
  9. Playing with Plugins talk — Config 2021 09
  10. Design and code collaboration 10
  11. Financial and payment icons 11
  12. Cash App payment sending flow 12
  13. Component library with buttons and inputs 13
  14. Cash App transaction completion flow 14
  15. Diagram editor interface mockup 15
  16. Design systems unlock productivity 16
  17. Payment confirmation multi-screen flow 17
  18. Form and interactive elements 18
  19. Device frame with responsive preview 19
  20. Visual transition separating portfolio showcase from detailed product feature documentation 20
  21. Layer context menu and actions 21
  22. Component picker interface with preview pane showing selected component details 22
  23. File picker with multi-tool integration 23
  24. Design Landscape and market context 24
  25. Design tool market opportunity 25
  26. Differentiation against Figma and competitors 26
  27. iOS 15 UI Kit for Figma 27
  28. Material Design 2 kit baseline 28
  29. Design systems and pattern structure 29
  30. Overview of two core products: Automator for design task automation 30
  31. Automator Figma plugin enabling custom drag-and-drop automations for time-sensitive design 31
  32. Automator — drag-and-drop automation builder 32
  33. Design system automation use cases 33
  34. Reference showing layer hierarchy and organization patterns within design files 34
  35. Button component style variants 35
  36. Button size and variant options 36
  37. Component coordinates and spacing specifications 37
  38. Component code generation and export 38
  39. Automator plugin marketplace showing popular community-created automations with thousands 39
  40. 100+ actions for automation 40
  41. Automator trusted by Netflix and enterprises 41
  42. Automator testimonials from designers 42
  43. Automator plugin downloads and ratings 43
  44. Automator — Supercharge Figma 44
  45. Creative AI product suite 45
  46. Sam Altman on AI-powered creative tools 46
  47. Smart AI-powered design tools 47
  48. Designer — GPT-3 powered Figma plugin 48
  49. Image to layers conversion tool 49
  50. Fig — digital design assistant 50
  51. AI automation across creative domains 51
  52. Smart design tools assist and enable 52
  53. Diagram — Design Smarter 53
  54. Product strategy and vision 54
  55. Design industry investment trends 55
  56. Design tech TAM $35B spending, $31B Adobe 56
  57. Diagram 16,000+ designer waitlist 57
  58. Meeting designers where they are — Figma 58
  59. Figma is starting point, exploring others 59
  60. 18-month roadmap — hire, iterate, learn 60
  61. Iterate towards creative AI design tools 61
  62. Hire software engineering team 62
  63. Experiment, build, learn, iterate, repeat 63
  64. Diagram branding and mark 64
  65. Diagram — Design + AI convergence 65
  66. AI automation transforming creative domains 66
  67. Design Smarter — Diagram mission 67
  68. Design Landscape and market context 68
  69. Design tool industry trends 69
  70. Competitive analysis and positioning 70
  71. Pricing and revenue strategy 71
  72. User adoption and growth metrics 72
  73. Product roadmap and long-term vision 73
  74. Raising $2M at $15M post-money valuation 74
  75. Use of funds and capital allocation 75
  76. Diagram team and founder expertise 76
  77. Diagram team spanning design and engineering 77
  78. Closing remarks and vision 78
  79. Contact and investor inquiries 79

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Curated by Muharrem Senyil

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