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Detroit Institute of Arts Brand Guidelines / Guideline

Primary typefaces and weight families

Cormorant Garamond serif offers weights from Light 16 through Black 96 for classical humanistic voice. Neue Haas Grotesk sans-serif in Light Medium SemiBold and Bold provides modern contrast and flexibility

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  1. Detroit Institute of Arts brand guidelines 01
  2. Guidelines table of contents 02
  3. Strategic brand foundation and positioning 03
  4. DIA mission essence and goal 04
  5. Brand positioning as neutral container 05
  6. Brand promise of cultural inclusivity 06
  7. Core brand system elements and assets 07
  8. Primary wordmark and official lockup 08
  9. Logo stacked and abbreviated versions 09
  10. Logo positioning on colored backgrounds 10
  11. Logo sizing and clear space rules 11
  12. Wordmark typeface family structure 12
  13. Logo variations and secondary formats 13
  14. Color system and palette specifications 14
  15. Primary colors Charcoal and Gesso 15
  16. Extended colors and accent palette 16
  17. Color combinations and contrast rules 17
  18. Typeface selections and hierarchy 18
  19. Primary typefaces and weight families 19
  20. Typeface pairing and weight combinations 20
  21. Type styles and emphasis treatments 21
  22. Pattern as texture and visual identifier 22
  23. Golden rectangle shape system 23
  24. Shape application legibility and framing 24
  25. Image masking and replacement treatments 25
  26. Brand applications and touchpoints 26
  27. Letterhead business card and envelope 27
  28. Pamphlet ticket and postcard formats 28
  29. Directional maps and gallery guide 29
  30. Merchandise t-shirt and hoodie 30
  31. Food beverage and Kresge Court packaging 31
  32. Detroit Film Theatre exhibition collateral 32
  33. Large-scale exhibition poster design 33
  34. Wall signage and gallery labels 34
  35. Modular navigational signage system 35
  36. Exterior wayfinding and entrance 36
  37. Restroom and interior signage 37
  38. Gallery label and room tags 38
  39. Artwork identification and labels 39
  40. Outdoor billboard and advertising 40
  41. Website design system and responsive 41
  42. Mobile app interface and screens 42
  43. Social media campaign and post templates 43
  44. DIA mobile app and exhibition screens 44
  45. Digital display and information screens 45
  46. De-Map interactive gallery navigation 46
  47. De-Map interface thematic organization 47

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