Burger King Brand Guidelines 2024 / Guideline

Standards for representing people in brand imagery ensuring diversity, authenticity

Standards for representing people in brand imagery ensuring diversity, authenticity, and connection to brand values

Slide 98 of 129

  1. Burger King Brand Partners Guidelines 01
  2. Terms and Conditions Legal Notice 02
  3. Complete Table of Contents 03
  4. Section overview introducing the brand identity guide as a practical 04
  5. Brand Identity Guide Purpose and Scope 05
  6. Our Story Brand Narrative 06
  7. Brand Story Origins and Evolution 07
  8. Brand Strategy and Market Positioning 08
  9. Design Principles Core Philosophy 09
  10. Authenticity of Food and People 10
  11. Design elements burst with taste and flavor, creating pride 11
  12. Verbal Identity Communication Guide 12
  13. Tone of Voice Characteristics Guide 13
  14. Verbal Identity Section Topics 14
  15. Imagery Strategy Food People Moments 15
  16. Imagery Style Authentic Mouthwatering 16
  17. Imagery Context Application Examples 17
  18. Imagery Standards Packaging Marketing 18
  19. Verbal Identity Main Section 19
  20. Verbal Identity Importance and Brand Voice 20
  21. Maintaining Consistent Voice Standards 21
  22. Verbal Identity Detailed Topics Overview 22
  23. Tone Approachable and Relatable 23
  24. Tone Confident and Authoritative 24
  25. Tone Irreverent and Playful 25
  26. Tone Authentic Genuine Honest 26
  27. Visual Identity Section Divider 27
  28. Verbal Identity Examples Part One 28
  29. Verbal Identity Examples Part Two 29
  30. Visual Identity Main Section 30
  31. Complete overview of visual identity system components including logo, color 31
  32. Section divider for detailed logo usage guidelines covering primary logo 32
  33. Primary Logo Design Definition 33
  34. Primary Logo Small Use Variant 34
  35. Logo Minimum Size Requirements 35
  36. Logo Mockup Packaging Integration 36
  37. Logo Clearspace Spacing Requirements 37
  38. Logo Color Usage Applications 38
  39. Logo Dos and Donts Rules 39
  40. Logo Incorrect Usage Mockup 40
  41. Logo on Various Substrate Colors 41
  42. Logo Color Contrast Requirements 42
  43. Logo Technical Specs Files 43
  44. Logo Real World Substrate Mockup 44
  45. Logo Usage Rules by Market 45
  46. Logo Alternate Version Variants 46
  47. Wordmark Design Letter Variations 47
  48. Logo Partnership Co-branding Context 48
  49. Logo Digital Contexts Apps Web 49
  50. Logo Merchandise Branded Items 50
  51. Logo Packaging Placement Sizing 51
  52. Section divider for complete color system covering primary colors, secondary 52
  53. Logo Prohibited Uses Compliance 53
  54. Logo Mockup Example Branded 54
  55. Wordmark Clearspace Detail Specs 55
  56. Logo Mockup Signage Materials 56
  57. Logo Sizing Scaling Guidelines 57
  58. Logo Mockup Promotional Collateral 58
  59. Logo File Formats Technical Specs 59
  60. Logo Color Specs Pantone RGB 60
  61. Color System Main Section 61
  62. Color Overview Primary Secondary 62
  63. Primary Color BK Red Signature 63
  64. Primary Color Yellow Orange Warmth 64
  65. Secondary Color Brown White Yellow 65
  66. Font System Section Divider 66
  67. Font Philosophy Organic Mouthwatering 67
  68. Flame Bold Typeface Design Style 68
  69. Font Specifications Weights Sizes 69
  70. Font Regional Alternatives by Market 70
  71. Font Size Hierarchy Scaling Rules 71
  72. Line Height Letter Spacing Specs 72
  73. Text Formatting Bold Italic Treatments 73
  74. Flame Bold Variable Weights Styles 74
  75. Font Application Examples Contexts 75
  76. Font Dos and Donts Mistakes 76
  77. Font Pairing Supporting Typefaces 77
  78. Font Digital Specs Web Apps 78
  79. Typeface License Info Approval 79
  80. Grid Layouts System Section 80
  81. Grid System Foundation Structure 81
  82. Margin Formula Spacing Specifications 82
  83. Column Structure Design Basis 83
  84. Proportional Sizing Element Hierarchy 84
  85. Square Format framings Social 85
  86. Rectangle Format framings Print 86
  87. Grid System Real World Implementation 87
  88. Spacing Hierarchy Organization Content 88
  89. Alignment Positioning Element Placement 89
  90. Design Principles Effective Balance 90
  91. Logo Integration Within Grid System 91
  92. Responsive Design Different Screens 92
  93. Font Within Grid Based Structures 93
  94. Section divider for visual illustration and imagery guidelines establishing storytelling 94
  95. Section introducing visual storytelling approach using illustration to communicate brand 95
  96. Imagery Strategy Overview Food 96
  97. Food Photography Standards Appeal 97
  98. Standards for representing people in brand imagery ensuring diversity, authenticity 98
  99. Lifestyle Context Imagery Social 99
  100. Illustration Mockup Branded Materials 100
  101. Illustration Mockup Branded Materials 101
  102. Icon System Section Divider 102
  103. Imagery Font Integration Cohesive 103
  104. Imagery Color Application Consistency 104
  105. Imagery Editing Treatment Aesthetic 105
  106. Imagery Mockup Packaging Application 106
  107. Real-world example demonstrating imagery usage in restaurant environment and marketing 107
  108. Icon System Main Section 108
  109. Icon System Overview Design 109
  110. Icon Font Integration Pairing 110
  111. Icon Sizing Grid Alignment 111
  112. Icon Mockup Digital Interface 112
  113. Illustration Icon Combined Section 113
  114. Icon Design Visual Consistency 114
  115. Icon Style Stroke Corner Radius 115
  116. Icon Usage Digital Print 116
  117. Detailed guidelines for using illustration to tell brand stories 117
  118. Accessibility requirements for icons ensuring usability and clarity for all 118
  119. Legal Standards Compliance Section 119
  120. Trademark usage requirements, copyright standards, and legal compliance guidelines 120
  121. Brand Compliance Standards Law 121
  122. Approval Process Guidelines Review 122
  123. Guidelines for adapting brand standards to different regional markets while 123
  124. Brand Asset Management System 124
  125. File Naming Conventions Section 125
  126. File Naming Conventions System 126
  127. Section divider providing contact information for brand support and additional 127
  128. Burger King Brand Team Contact Info 128
  129. Brand Guidelines Conclusion Appreciation 129