Burger King Brand Guidelines 2024
Brand identity guidelines for Burger King authorized partners covering 129 slides across verbal and visual identity systems.
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Sections document tone of voice characteristics (approachable, confident, irreverent, authentic), primary and secondary color palettes with Pantone and CMYK values, logo variants with clearspace rules and prohibited uses, the custom Flame Bold typeface with size hierarchy and regional alternatives, a modular grid system, food and people photography standards, an icon library with stroke and grid specs, and legal compliance and asset management processes.
- Slide 1: Burger King Brand Partners Guidelines
- Slide 2: Terms and Conditions Legal Notice
- Slide 3: Complete Table of Contents
- Slide 4: Section overview introducing the brand identity guide as a practical
- Slide 5: Brand Identity Guide Purpose and Scope
- Slide 6: Our Story Brand Narrative
- Slide 7: Brand Story Origins and Evolution
- Slide 8: Brand Strategy and Market Positioning
- Slide 9: Design Principles Core Philosophy
- Slide 10: Authenticity of Food and People
- Slide 11: Design elements burst with taste and flavor, creating pride
- Slide 12: Verbal Identity Communication Guide
- Slide 13: Tone of Voice Characteristics Guide
- Slide 14: Verbal Identity Section Topics
- Slide 15: Imagery Strategy Food People Moments
- Slide 16: Imagery Style Authentic Mouthwatering
- Slide 17: Imagery Context Application Examples
- Slide 18: Imagery Standards Packaging Marketing
- Slide 19: Verbal Identity Main Section
- Slide 20: Verbal Identity Importance and Brand Voice
- Slide 21: Maintaining Consistent Voice Standards
- Slide 22: Verbal Identity Detailed Topics Overview
- Slide 23: Tone Approachable and Relatable
- Slide 24: Tone Confident and Authoritative
- Slide 25: Tone Irreverent and Playful
- Slide 26: Tone Authentic Genuine Honest
- Slide 27: Visual Identity Section Divider
- Slide 28: Verbal Identity Examples Part One
- Slide 29: Verbal Identity Examples Part Two
- Slide 30: Visual Identity Main Section
- Slide 31: Complete overview of visual identity system components including logo, color
- Slide 32: Section divider for detailed logo usage guidelines covering primary logo
- Slide 33: Primary Logo Design Definition
- Slide 34: Primary Logo Small Use Variant
- Slide 35: Logo Minimum Size Requirements
- Slide 36: Logo Mockup Packaging Integration
- Slide 37: Logo Clearspace Spacing Requirements
- Slide 38: Logo Color Usage Applications
- Slide 39: Logo Dos and Donts Rules
- Slide 40: Logo Incorrect Usage Mockup
- Slide 41: Logo on Various Substrate Colors
- Slide 42: Logo Color Contrast Requirements
- Slide 43: Logo Technical Specs Files
- Slide 44: Logo Real World Substrate Mockup
- Slide 45: Logo Usage Rules by Market
- Slide 46: Logo Alternate Version Variants
- Slide 47: Wordmark Design Letter Variations
- Slide 48: Logo Partnership Co-branding Context
- Slide 49: Logo Digital Contexts Apps Web
- Slide 50: Logo Merchandise Branded Items
- Slide 51: Logo Packaging Placement Sizing
- Slide 52: Section divider for complete color system covering primary colors, secondary
- Slide 53: Logo Prohibited Uses Compliance
- Slide 54: Logo Mockup Example Branded
- Slide 55: Wordmark Clearspace Detail Specs
- Slide 56: Logo Mockup Signage Materials
- Slide 57: Logo Sizing Scaling Guidelines
- Slide 58: Logo Mockup Promotional Collateral
- Slide 59: Logo File Formats Technical Specs
- Slide 60: Logo Color Specs Pantone RGB
- Slide 61: Color System Main Section
- Slide 62: Color Overview Primary Secondary
- Slide 63: Primary Color BK Red Signature
- Slide 64: Primary Color Yellow Orange Warmth
- Slide 65: Secondary Color Brown White Yellow
- Slide 66: Font System Section Divider
- Slide 67: Font Philosophy Organic Mouthwatering
- Slide 68: Flame Bold Typeface Design Style
- Slide 69: Font Specifications Weights Sizes
- Slide 70: Font Regional Alternatives by Market
- Slide 71: Font Size Hierarchy Scaling Rules
- Slide 72: Line Height Letter Spacing Specs
- Slide 73: Text Formatting Bold Italic Treatments
- Slide 74: Flame Bold Variable Weights Styles
- Slide 75: Font Application Examples Contexts
- Slide 76: Font Dos and Donts Mistakes
- Slide 77: Font Pairing Supporting Typefaces
- Slide 78: Font Digital Specs Web Apps
- Slide 79: Typeface License Info Approval
- Slide 80: Grid Layouts System Section
- Slide 81: Grid System Foundation Structure
- Slide 82: Margin Formula Spacing Specifications
- Slide 83: Column Structure Design Basis
- Slide 84: Proportional Sizing Element Hierarchy
- Slide 85: Square Format framings Social
- Slide 86: Rectangle Format framings Print
- Slide 87: Grid System Real World Implementation
- Slide 88: Spacing Hierarchy Organization Content
- Slide 89: Alignment Positioning Element Placement
- Slide 90: Design Principles Effective Balance
- Slide 91: Logo Integration Within Grid System
- Slide 92: Responsive Design Different Screens
- Slide 93: Font Within Grid Based Structures
- Slide 94: Section divider for visual illustration and imagery guidelines establishing storytelling
- Slide 95: Section introducing visual storytelling approach using illustration to communicate brand
- Slide 96: Imagery Strategy Overview Food
- Slide 97: Food Photography Standards Appeal
- Slide 98: Standards for representing people in brand imagery ensuring diversity, authenticity
- Slide 99: Lifestyle Context Imagery Social
- Slide 100: Illustration Mockup Branded Materials
- Slide 101: Illustration Mockup Branded Materials
- Slide 102: Icon System Section Divider
- Slide 103: Imagery Font Integration Cohesive
- Slide 104: Imagery Color Application Consistency
- Slide 105: Imagery Editing Treatment Aesthetic
- Slide 106: Imagery Mockup Packaging Application
- Slide 107: Real-world example demonstrating imagery usage in restaurant environment and marketing
- Slide 108: Icon System Main Section
- Slide 109: Icon System Overview Design
- Slide 110: Icon Font Integration Pairing
- Slide 111: Icon Sizing Grid Alignment
- Slide 112: Icon Mockup Digital Interface
- Slide 113: Illustration Icon Combined Section
- Slide 114: Icon Design Visual Consistency
- Slide 115: Icon Style Stroke Corner Radius
- Slide 116: Icon Usage Digital Print
- Slide 117: Detailed guidelines for using illustration to tell brand stories
- Slide 118: Accessibility requirements for icons ensuring usability and clarity for all
- Slide 119: Legal Standards Compliance Section
- Slide 120: Trademark usage requirements, copyright standards, and legal compliance guidelines
- Slide 121: Brand Compliance Standards Law
- Slide 122: Approval Process Guidelines Review
- Slide 123: Guidelines for adapting brand standards to different regional markets
- Slide 124: Brand Asset Management System
- Slide 125: File Naming Conventions Section
- Slide 126: File Naming Conventions System
- Slide 127: Section divider providing contact information for brand support and additional
- Slide 128: Burger King Brand Team Contact Info
- Slide 129: Brand Guidelines Conclusion Appreciation
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