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Beyond Trends 2024 Report / Report

Purpose can no longer be used as a selling point

Brands and businesses increasingly must avoid superficial purpose claims and instead support mission through transparent actions, stakeholder engagement, and sustainable advocacy

Slide 13 of 32

  1. Digital empowerment to drive impact and success 01
  2. Why Driftline and why now? 02
  3. Central challenge: how to evolve from outdated practices 03
  4. Three challenges block innovation progress 04
  5. Positioning and communication beyond buzzwords 05
  6. Measuring impact outside of the usual metrics 06
  7. Streamlining and understanding new technologies 07
  8. Ways of thinking shape organizational mindset 08
  9. Design drives impact and progress 09
  10. Slow is smooth and smooth is fast 10
  11. Design with awareness of social systems in motion 11
  12. Ways of doing: simple shifts accelerate impact and innovation 12
  13. Purpose can no longer be used as a selling point 13
  14. Business advocacy builds on more than brand image 14
  15. Embrace collaboration and knowledge exchange 15
  16. 90% startup failure creates need for wind-down services 16
  17. Ways of moving forward: start small and communicate with clarity 17
  18. Clear communication and ownership within teams 18
  19. Break down big goals into incremental steps 19
  20. Create room for failure and embrace flexibility 20
  21. Think of your brand like a living organism 21
  22. Look beyond the hype of emerging technologies 22
  23. Look to new platforms for collaborative support 23
  24. Visualizing the holistic framework 24
  25. TL;DR — methodology and key takeaways 25
  26. References and further reading 26
  27. Driftline — strategic partners for progressive brands 27
  28. Ways of accountable positioning and process prioritization 28
  29. Ways of measuring progress beyond numbers 29
  30. Ways of simplifying your technology stack 30
  31. Breaking down goals across framework layers 31
  32. Driftline — strategic and creative partners for progressive brands 32

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Curated by Muharrem Senyil

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