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Guideline

KPR Brand Guidelines 2023

Brand guidelines for KPR, a creative worldbuilding exercise centered on collective narratives and digital collectibles. The guide covers extensive logo variations and usage, color…

Created by KPR ↗

December 3, 2023

  1. KPR Brand Book Version 1.0 01
  2. Brand Book Contents Overview 02
  3. Purpose Consistency Quality Standards 03
  4. Section divider marking the beginning of the brand introduction 04
  5. Worldbuilding Collective Narrative Exercise 05
  6. Creator Empowerment Technology Bridge 06
  7. Logo System Wordmark Symbol 07
  8. Wordmark Light Dark Backgrounds 08
  9. Wordmark Symbol Lockup Guidance 09
  10. Symbol Abstract Four Pointed Cross 10
  11. Color Palette Primary Secondary 11
  12. Primary Black White Purple 12
  13. Secondary Extended Palette Family 13
  14. Typeface System Primary Secondary 14
  15. ABC Whyte Inktrap Primary 15
  16. IBM Plex Mono Secondary Font 16
  17. Hexaframe CF Display Tertiary 17
  18. Patterns Elements Compositional Tools 18
  19. Computer Chip Pattern Texture 19
  20. Grid Pattern Compositional Guide 20
  21. Sub Brands Ecosystem Architecture 21
  22. Macro View Sub Brand Identity 22
  23. Animus Sub Brand Identity 23
  24. Prisma Boon Sub Brand Identities 24
  25. Brand Application Mockup Examples 25
  26. Applications Real World Deployment 26
  27. Poster Design Print Application 27
  28. Editorial Design Content Mockup 28
  29. Web Content Block Mockup 29
  30. Brand Imagery Visual Aesthetic 30
  31. Closing slide for the Brand Guidelines document marking the end 31

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