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Block Bitcoin Knowledge and Perceptions Report 2023

Block's research on Bitcoin knowledge, market perceptions, and adoption barriers across demographics and geographies. The report maps public understanding of Bitcoin technology,…

Created by Block ↗

December 3, 2023

  1. Block: Bitcoin knowledge and perception research 01
  2. Research scope, methodology, and timeline 02
  3. Primary findings and key insights 03
  4. Bitcoin awareness varies significantly across demographics 04
  5. Knowledge gaps and misconceptions about technology 05
  6. Adoption barriers stem from security and regulatory concerns 06
  7. Investor and retail sentiment diverge significantly 07
  8. Use cases cluster around payments and store of value 08
  9. Geographic patterns show uneven adoption across regions 09
  10. Price volatility perception affects trust and adoption 10
  11. Security and custody knowledge remains a critical gap 11
  12. Investment motivation spans speculative to strategic reasons 12
  13. Regulatory environment perception shapes confidence levels 13
  14. Institutional adoption accelerates among large asset managers 14
  15. Environmental impact perception influences participation decisions 15
  16. Strategic recommendations to reduce barriers and drive adoption 16
  17. Research methodology, sample, and analytical approach 17
  18. Data sources, citations, and reference materials 18
  19. Block: Research inquiries and partnership contact 19

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